Your website is your calling card: it's the place where people go to decide whether they're going to book you or some other photographer. As such, it's important to make yours as memorable as possible. This helpful tutorial will give you some great tips to build a stronger brand on your website.
Coming to you from Peter McKinnon, this video highlights how one should really think about building a website that has an efficient, but memorable experience for the viewer and creates strong brand associations in their mind. Though it's oriented around Squarespace, since McKinnon is sponsored by them, the tips are universally applicable no matter where you host your site. I particularly appreciated his reminder that the average person spends 15 seconds on a website. As photographers and videographers, we're excited to show our work to the world, and we hope each visitor will pore over every detail and nuance of our creations, but unfortunately, that just isn't the way the world works. It's important to ne efficient, have a strong identity, know what to leave out, and ensure your website has a consistent aesthetic.