Building a successful creative business is about more than just technical skills. It requires adopting strategies that help you grow, adapt, and build meaningful connections in your field.
Coming to you from David Manning, this thought-provoking video shares three crucial pieces of advice that shaped his journey as both a luxury wedding photographer and YouTuber. One of the most impactful ideas Manning discusses is the value of working for free early in your career. This concept, often debated in creative circles, is about more than undervaluing your work. Manning explains that shooting for free—whether for friends, family, or personal projects—is a way to build your portfolio, improve your skills, and create opportunities. For him, those unpaid gigs were the foundation of a six-figure business and a thriving YouTube channel.
Manning’s second focus is on relationships and why they should take priority over everything else. He references the philosophy that a business built on relationships thrives when you make building them your business. Instead of focusing on what you can gain, he encourages you to ask what others need and how you can provide it. By offering value without expecting anything in return, you naturally create trust and loyalty, which lead to stronger connections and eventual success. Manning applies this principle across his businesses, particularly in the way he engages with his audience by providing free, valuable content.
Check out the video above for the full rundown from Manning, including the final piece of advice that ties everything together.
