Over the last week, a story unfolded about a newlywed couple in Dallas upset with the services they received from their wedding photographer, Andrea Polito. A few days ago, Polito issued an open letter to share her side of the story. This story serves as a lesson and caution to all wedding photographers to consider when handling clients and business dealings.
This story and alleged wrongdoing has made its way into mainstream media and was broadcasted on NBC in Dallas. The couple claims to have paid Polito more than $6,000 for their wedding coverage. In their package, they were to receive a "40 page 8.5x12 storybook album with up to 80 images." This seems to be where the breakdown of communication started, as Polito told them they needed to order the album cover at an additional cost. The lowest cost for the album cover would be $150 which upset the couple, and they felt like they had been scammed. The couple wouldn't receive any of their full-resolution images until the album design was complete, thus they felt Polito was holding their images "hostage."
This week, Polito gave her side of the story which can be read in full on her website. Polito shares her policies and commitment to serving her clients. Her policies are like many other wedding photographers in this industry. This story and the media attention that it has drawn is an important lesson for all to learn. Polito, like so many other small businesses, has put great efforts into building a reputation and thriving company. This story has made headlines, and whether you believe she is in the right or the wrong, it should serve as a caution to all wedding photographers.
Make sure your policies are fair and in the form of a contract, and it is ideal to have a lawyer run through your contracts every couple of years. Communication always seems to be the underlying problem in these unfortunate situations, so always be transparent with your clients.