Google's Cultural Institute was founded in 2011 with the goal of having "important cultural material available and accessible to everyone and to digitally preserve it to educate and inspire future generations." In their pursuit of said goal, Google has just announced their new Art Camera; a robotically controlled gigapixel camera specifically designed for photographing some of the finest works of art in existence.

For Fujifilm photographers who want a ton of reach, the XF 150-600mm f/5.6-8 R LM OIS WR offers focal lengths out to the equivalent of 914mm, making it a tempting option for sports and bird photographers. Can it up with the demands of those genres, though? This excellent video review takes a look at the sort of performance and image quality you can expect from it in use.

If you aren't using some sort of software to sync audio, you're sitting in your edit bay manually matching audio to video queues, be that sounds, video hints or timecodes. But what if you could just dump all your camera footage from an interview and all the audio from your recorder into one program and hit one button to sync them all quickly and accurately? You can with Red Giant Pluraleyes, and it's nearly perfect.

Fujifilm fans, rejoice! The company has announced the X-T5, the latest mirrorless camera in their popular and respected X Series, and it comes with some impressive new features and upgrades. They have also announced the Fujinon XF 30mm f/2.8 Macro lens, offering a versatile focal length and high magnification capabilities.

As visual people, we photographers and videographers may neglect extensive post-production on basic audio recordings, but that would be a mistake. In this video, find out how to match the sound of a cheap microphone to one far more expensive.

Ricoh has announced the name and specifications of its forthcoming APS-C flagship camera: the Pentax K-3 Mark III, due to be available in February next year.

Lens mount adapters are available in huge numbers for mirrorless cameras thanks to the reduced flange distance they offer. Nearly all Full Frame and Medium Format mounts have been adapted to the Fujifilm GFX series of cameras now, and today we'll take a look at the middle-of-the-pack Fotodiox Pro Nik(G)-GFX Lens Mount Adapter and discuss what it is and what it isn't to see if it would fit the bill for you.

Whether you've got a hundred camera bodies or a top of the range Hasselblad, almost every photographer still takes shots with their phone from time to time, so you may as well have a phone with a great camera. Is this is the best phone for photographers?

Here's a fascinating video of 44-year old photographer Qalam Nabi. He is one of two street photographers left in the capital city of Kabul. The son of a street photographer himself, he started shooting at the age of eleven. Watch as he demonstrates how to use his instant camera. He does all of the developing inside the box, and repeats the process to turn the negative into a positive image. If you'd like to know how to build your own Afghan box camera

First teased earlier this year along with five other RF lenses in development at that time, the RF 24-240mm f/4-6.3 IS USM lens has now been officially announced with more details and will start shipping next month.

In the frozen depths of Canada, The Camera Store TV joined up with Wildlife Photographer Joe Desjardins to try out the Panasonic G9 for outdoor nature photography. Can this Micro Four Thirds camera stack up in a genre traditionally executed with DSLRs?

Smartphone photography is fast becoming a significant genre within the industry. Many professionals actually use their smartphones for commercial purposes and for good reason. The portability and connectivity many smartphones offer, give it a great advantage in many scenarios.

The latest lens getting all the attention is the Nikon NIKKOR Z 135mm f/1.8 S Plena, which promises superlative image quality and creamy bokeh. Nonetheless, the portrait lens landscape is perhaps the most competitive of all, and it takes a major achievement to stand at the top. Can the 135mm f/1.8 deliver? This excellent video takes a look at the sort of performance and image quality you will be able to expect from the lens in practice.

What is Auto Exposure Bracketing? (AEB) is the setting on many DSLR cameras which allows you to take three different exposed images in quick succession. Often one image is under exposed, the second is mid range and the last is over exposed. AEB is commonly used for creating HDR (High Dynamic Range) images or giving you a range of options so that you are able to get the correct exposure in post processing.

Tripods and landscape photography tend to go hand in hand. And while they are great for both maximizing the technical quality of your images and for enabling certain creative methods, they can actually be a hindrance at other times. This interesting video explores why sometimes, it is better to avoid using a tripod.

The world of photography is constantly evolving, with new camera technologies emerging and pushing out old ones seemingly daily. For photographers, especially those with a penchant for vintage gear, exploring cameras that blend classic design with modern functionality can be a fascinating journey. This exploration lands on a unique camera from 2001 in this fun video.

The Ombar Photo Studio Light Box is a 24”x24” LED box designed to make product photography simple, even for those with limited studio skills. In this review, we discuss the features, pros, and cons and whether this might be the light box for you.

For creative professionals, the cases and bags that protect your gear are as crucial as the equipment inside them. The Manfrotto Pro Light Reloader Tough 55 offers that and more.

Many of us spend hours of our lives reading gear reviews, checking rumor sites, getting excited about a new camera or computer releases, and generally keeping up to date with the technology behind modern photography. Some believe that by staying up to date with new technology we can make better-informed buying decisions and potentially get better at our craft. Some are simply interested in new technology. But how important is it for photographers to stay up to date with the bleeding edge of new technology?

Film has seen a major resurgence in popularity in the last few years, and Fujifilm's line Instax line of cameras and printers has been a runaway hit for the company. The newest option in the lineup is the Instax Mini Link 2, and this excellent video setup guide and review takes a look at everything you can do with the printer and the sort of quality and experience you can expect from it in usage.

Can the smartphone camera leverage the capabilities of the rapidly developing, open source and hugely capable Android operating system to displace traditional firmware? Will this finally integrate camera and computational platform? One manufacturer thinks it might have the answer.

It's important in photography to stay creative, and this simple DIY lens hack from Pye Jirsa does just that. Learn how to create a "flare ring" of your own in just a few minutes.

Now that we are firmly in the age of mirrorless cameras, many photographers have discovered the silent magic of the electronic shutter, but that is not without its drawbacks. Filmmakers have known about the dangers of rolling shutter for years, and it is now something photographers need to be aware of as well. This excellent video tutorial will explain what rolling shutter is, why it happens, and how to avoid it.

Have you ever wondered why some panoramas won't stitch? The problem is often parallax, and in this video, Emil von Maltitz shows an effective way to avoid it.

Everybody's got to start somewhere. The difference these days is about where you want to start. Whether it's vlogging, still photography, or making feature films, beginner cameras have really branched out into specialized tools in recent years.

I set out with a noble goal for this year's "I tried the cheapest camera on Amazon" article. I purchased a $5.99 camera with the intention of producing wonderfully lit photos and proving that it's not about the gear, it's about the photographer. It turns out, there is indeed a limit.

Today Sony has released a version 2.00 firmware update for its a9 mirrorless cameras. The enhancements and added functions include changes to the continuous autofocus system as well as metadata input and image protection.

Sony's latest flagship hybrid mirrorless system aims to rival Canon's with its video functionality. If you then pair it with one of Sony's best lenses, what sort of results will you see?

OWC’s Atlas line of memory products, which includes SDXC, CFexpress Type A and B models, and high-performance readers, isn’t cheap. However, they promise leading performance and integration with their Innergize card management system. But can users really make use of all that performance? In this review, I’ll take a look at the ecosystem and test out all the features.