As much as we love to talk about composition, lighting, and color, it's important to address the fundamental aspects of keeping your photography setup efficient and protected. No matter what you do, we all need one thing: reliable power. Power outages, voltage spikes, power surges, and other electrical disturbances can result in data loss or even worse, hardware damage. This is where the Goldenmate UPS 1000VA/800W Surge Protector Battery Power Backup comes in.

At $249, the AstrHori 25mm f/2.8 2-5x Ultra Macro offers users a glimpse into a hidden world without a significant hit to their bank accounts. This excellent video review takes a look at the lens and the sort of performance and image quality you can expect from it in usage.

The new Sony FE PZ 16-35mm f/4 G lens has turned quite a few heads as a portable, versatile, and relatively affordable wide angle zoom. This great video review takes a look at the new lens and the sort of performance and image quality you can expect from it in practice.

Vivo has launched its latest V40 series of smartphones, featuring the V40 and V40 Pro. Co-engineered with ZEISS, these new models promise several key features that improve on the popular previous V30 series.

The Google Pixel 7A smartphone strikes a nice balance between price and performance, making it an intriguing option for many Android users. This excellent video review takes a look at the phone and the sort of performance you can expect from it in usage.

The new Sony FE 24-50mm f/2.8 G offers users useful focal lengths in a compact package. This great video review takes a look at the new lens and the sort of performance and image quality you can expect from it in usage.

At under $300, the Nikon NIKKOR Z DX 24mm f/1.7 offers APS-C users a lot of versatility in a portable and very affordable package. What kind of performance and image quality can you expect from it in usage? This excellent video review takes a look at what you can expect from the lens in usage.

Apple has introduced the iPhone 16e, expanding its iPhone 16 lineup with a more budget-friendly option. The iPhone 16e offers several features found in higher-end models, including the A18 chip, Apple Intelligence integration, and a 48 MP Fusion camera system. Preorders begin on February 21, with availability starting February 28.

For content creators, working on location often comes with an unpredictable challenge: where to get power. Whether you’re in the middle of a remote landscape, shooting an all-day event, or simply trying to keep your gear running without hunting for a plug, a portable power station can be a game-changer. The VTOMAN FlashSpeed 1000 is a high-capacity, fast-charging, and budget-friendly power solution designed to keep your cameras, drones, laptops, and lighting setups running anywhere.

Fujifilm's GFX series of mirrorless cameras have made medium format more affordable and accessible than ever, but lenses for the GF mount remain fairly expensive. That is why, at $999, the Venus Optics Laowa 19mm f/2.8 Zero-D is a particularly intriguing option, especially when paired with its extra-wide focal length and maximum aperture. This excellent video review takes a look at the new lens and the sort of performance and image quality you can expect from it in practice.

Hasselblad has unveiled the XCD 3.4/75P, a new addition to its XCD Portable (P) lens series, designed for versatility in portrait, street, and still-life photography. This lens introduces a standard focal length to the XCD P lineup, providing a 59mm equivalent focal length on full frame, while maintaining portability and high optical quality.

When I was growing up, Nintendo's Game Boy was all the rage. I never did quite understand the appeal then of its Game Boy Camera accessory, a camera that plugged into the cartridge slot to make .014-megapixel black and white images, but the accessory itself has become somewhat of a cult hit.

Panasonic has unveiled four new 4K professional camcorders designed for high-quality video production, broadcasting, and live streaming The AG-CX20, HC-X2100, HC-X1600, and HC-X1200 models combine 4K 60p 10-bit recording with advanced features in a compact and lightweight design, making them suitable for a wide range of users, from solo filmmakers to professional production teams

The 24mm focal length is popular for offering a versatile wide angle of view, but not one so wide that significant distortion starts to become an issue. For Sony photographers and filmmakers, the FE 24mm f/2.8 G offers a very portable design meant to pair with company's lightweight mirrorless cameras to offer easy run-and-gun shooting. This excellent video review takes a look at the lens and the sort of performance and image quality you can expect from it in practice.

The new Panasonic Lumix S 100mm f/2.8 Macro lens is remarkably small and portable for what it offers, making it an intriguing option for macro and portrait work alike. This excellent video review takes a look at the lens and the sort of performance image quality you can expect from it in usage.

In the realm of professional photography, the choice of equipment is a topic that often stirs debate. While it's a common adage that the gear doesn't make the photographer, the reality of commercial photography paints a different picture, especially when considering the high stakes and expectations involved in professional shoots.

Westcott has unveiled the FJ800 and FJ400 II Touchscreen Strobes, marking the latest additions to its FJ Wireless Flash System. These strobes are designed to provide professional photographers with advanced features for improved speed, flexibility, and precision in lighting setups.

Furthering its commitment to professional filmmakers, Nikon today announced the new Z 28-135mm f/4 PZ power zoom lens, made specifically for film and video production.

Most of the time, it's hard to get excited about a bag. That's because bags are mostly like air: they exist. They're just there. But finding a good bag for 360 content creators is a little more difficult.

Today, Nikon has announced that it has entered into an agreement with the National Aeronautics and Space Administration, yes, that NASA, to take the Z9 to another world. Literally.

In the first big announcement since Nikon’s acquisition of RED Digital Cinema, the company now offers new options that open up the platform for a world of innovation.

Zacuto Great Camera Shootout 2010 Webisode 2: How Sensitive Can You Get? from steve weiss on Vimeo.

Canon's latest addition to its lens lineup, the RF 20mm f/1.4 L VCM lens, is designed specifically with both video and photo creators in mind. With a notably wide focal length and impressive low-light capabilities, it's worth a look.

Is this the coolest film packaging ever? Kosmo Foto’s new “Agent Shadow” film has been fully funded on Kickstarter with four days to go. The film is scheduled to be shipped from September 2021.

Shooting 360 video in low-light has never been easy, but larger sensors that are popping up in cameras like the Insta360 ONE RS 1-Inch 360 Edition Camera are increasing possibilities for night shooting. Here are a few tips to make the most of whatever 360 camera you've got for low light.