The photographer makes the photo, not the gear. That being said, it’s essential to have the best tools for your career. Would a doctor go into surgery with a blunt scalpel? There's a lot of debate when it comes to the topic "best portrait lens." Personally, my choice of lens until now has been the Nikon 85mm 1.4G. A few months ago I decided to rethink my choice of lens and tried the Nikon 200mm f2 and Nikon 135mm f2. Here are the pros and cons for both lenses and examples of what they can do.
PRO.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.
In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.
We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs. But all that could be about to change. Last month I shot video as Flixel partnered with Lindsay Adler and saw something very interesting take place that got me thinking - could we be about to usher in a completely new era for photography?
I have spent the last 6 years cultivating a photography service brand and working to hone my image making skills on a daily basis, but the fact remains that photography is a relatively new endeavor for me. I was a graphics designer from 1990 or so until arguably 2012 (or today), with the occasional design job popping up that I cannot say no to. However, there was also this era in the 1990's where I was a videographer and video editor, shooting everything from local TV spots to interactive media clips to weddings. The embryonic days of digital video are mercifully long gone, but what happens when an old dog jumps into the modern world of video? I aimed to find out.
Elinchrom has been the brand of choice for years many Europeans and Australians photographers alike. They are cheaper than Profoto or Broncolor, offer a good range of modifiers and – unlike Paul C. Buff – have service centers outside of the USA. To many photographers they also have been a great way to get into studio photography before moving up to Broncolor or Profoto. With the Elinchrom ELC Pro HD, it seems like the brand wants to change that and offer a higher-...
Morgan Maassen is a blossoming surf photographer with many notable photography achievements under his belt at the ripe and youthful age of 24 years old. Already nailing covers for some of the industry's most recognizable magazines, Maassen has made a name for himself and his unique photographic style in the surfing world. Maassen's work often borders the line between an ethereal, dreamlike universe and a sharp contrasted reality of life on the water. Fstoppers had an opportunity to sit down with Maassen and ask him a few questions about how he got to where he is, what inspires him, and how he approaches underwater photography on a daily basis.
Almost every single one of you reading this can become a professional, paid photographer. There has never been a lower barrier to entry to starting out with access to masses of free online learning tools, affordable professional quality gear and the ability to market yourself globally. The problem isn’t so much starting, as it is sustaining. Enter, the Photo Brigade, one of the best tools I've come across in months for those looking to sustain their photography business.
Announced this morning at the opening of WPPI, was the new Echelon collection from LowePro. The Echelon collection is designed to blend form with function to create some of the best, and most stylistic bags available for photographers. Not only am I able to announce the new series, over the last few weeks, I’ve had the opportunity to try these new bags out.
In this age of an increasingly competitive photography market, we shooters need to utilize every tool possible to make us stand out in the pack. My buddy Matthew Jones has gone back to basics with his printed pocket portfolio. He has found that in a world of modern digital portfolios, these printed books allow prospective clients to not only have something that they can take home and remember his work by, but it even easily fits in their pockets! Jones shares his thoughts on the benefits of having a pocket portfolio below.
Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.
Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.
A few months ago I wrote about Pixsy, a new online service, which promised to facilitate the process of dealing with copyright infringement. I have since been invited by the folks at Pixsy to give their Beta software a run through. After a few weeks of testing I am ready to share my opinions on this unique service!