Fstoppers Original Articles

Will There Be a Canon 5D Mark V?

While the 1D series has always been Canon's flagship line, the 5D series is the camera of most working photographers. As the industry moves toward mirrorless cameras, the release of the 5D mirrorless equivalent, the R5, leaves us wondering: will we see a 5D Mark V, or was the 5D Mark IV the last Canon 5 Series DSLR?

The 1-Inch Sensor Is a Lie

It’s shocking in 2020 that you can go on to most electronics stores and still purchase a point-and-shoot camera for north of $500. Many of these cameras justify their high price tag by heavily advertising a “1-inch sensor.” Unfortunately, that’s not really a selling point when the 1-inch sensor never really lived up to its photographic promises.

Is APS-C/Full Frame the Best Sensor Strategy for Camera Manufacturers?

Manufacturing a product range focused upon APS-C and full frame (FF) ILCs is one of those strategic decisions that seems set in stone. If Canon and Nikon think it's a good differentiator for consumers, then it must be an industry standard that is broadly followed by everyone. However, the camera market is more nuanced than this and has some surprising origins. So, what is the best strategy?

Underpromise and Overdeliver: The Best Way to Grow Your Photography Business

Creating imagery that’s “brandable” is part of many working photographer's bag of skills but still takes some know how with lighting, posing, and while creating a human connection to excel at a high level with consistent results. Let’s dive into how we can make our commercial and branding imagery simply while also growing our network and earning new clients in the process.