The advent of the smartphone camera completely eliminated the point and shoot market save for a few niche exceptions, thereby eliminating a large potential customer base for many manufacturers. What can those manufacturers do to attract smartphone shooters toward dedicated devices?
Fstoppers Original Articles
If your copy of Lightroom Classic has been painfully slow, or you're having trouble with images and adjustments loading in the Develop module it could be down to a few crucial settings. Tweak these and you could dramatically improve the speed of Lightroom, and your workflow.
While the 1D series has always been Canon's flagship line, the 5D series is the camera of most working photographers. As the industry moves toward mirrorless cameras, the release of the 5D mirrorless equivalent, the R5, leaves us wondering: will we see a 5D Mark V, or was the 5D Mark IV the last Canon 5 Series DSLR?
It’s shocking in 2020 that you can go on to most electronics stores and still purchase a point-and-shoot camera for north of $500. Many of these cameras justify their high price tag by heavily advertising a “1-inch sensor.” Unfortunately, that’s not really a selling point when the 1-inch sensor never really lived up to its photographic promises.
Manufacturing a product range focused upon APS-C and full frame (FF) ILCs is one of those strategic decisions that seems set in stone. If Canon and Nikon think it's a good differentiator for consumers, then it must be an industry standard that is broadly followed by everyone. However, the camera market is more nuanced than this and has some surprising origins. So, what is the best strategy?
Earlier this year, there were two hyped comets that made headlines but did not live up to expectations. Then, in June, stargazers held hope that the third comet c/2020 F3 Neowise would deliver a show, and it has surpassed expectations as the best Northern Hemisphere comet in decades.
The COVID-19 pandemic has had a considerable impact on the photography industry, and (at least in the United States), it is not clear when a permanent return to normalcy can be expected. Photographers need to develop contingency plans to deal with ever-changing conditions and scenarios as we move forward.
Last year, I took a look at Astro Panel, a Photoshop plugin designed to enhance Milky Way and other astronomical images. At the time, I was happy with what it did, but the author had a security scheme that forced you to log into the app every couple of weeks, which I thought was burdensome and downright silly.
Sony has been pushing hard in the mirrorless camera realm for about seven years now, and they have undoubtedly made major progress both in terms of technology and market share. Still, Canon and Nikon hold a major advantage over Sony that if leveraged correctly can help them significantly in the long run.
Creating imagery that’s “brandable” is part of many working photographer's bag of skills but still takes some know how with lighting, posing, and while creating a human connection to excel at a high level with consistent results. Let’s dive into how we can make our commercial and branding imagery simply while also growing our network and earning new clients in the process.