Recent Opinion Articles

Greg Heisler on How to Relate to Subjects

PDNonline released a video interview in which master portrait photographer, Greg Heisler, explains an incredibly vital piece of the portraiture puzzle. In many ways I believe that relating to your subject can be one of the most difficult things to do on a set. It certainly was when I first started out. Many of you were in similar positions as well I'd bet. When I first started in photography I was so bad at interacting with my subject

One Of The World’s Greatest Photo Myths…Busted?

You don’t have to be into photojournalism or documentary photography to know that Robert Capa was one of the seminal names in 20th century photography. The last few years however, have seen various accusations surface that his iconic photo “Falling Soldier” - apparently showing the moment of death of a Spanish solider - was set up. This week new evidence came to light that might once and for all confirm the true story behind one of the most debated images of all time.

Proper Networking Technique by British Model Jen Brook

I’ve been sent a few messages asking how to get noticed by the people we want to work with and how to approach them. I’m never sure I can help because I’m no expert, but I do try as best as I can. In order to keep my advice consistent, this article sets about the rules I made for myself. By no means are they perfect, you may not agree with many of the points and I know for a fact that I sometimes fail in following them myself. But in general they work for me and I don’t mind sharing what I’ve found.

Think Different. See Different. Stand Out.

What type of photography do you do? Portraits? Still life? Macro? Aerial? Fine art? Fashion? Commercial? Advertising and editorial photographer Joseph Ford does many of these – sometimes simultaneously. His latest project of beautiful diptychs proves unequivocally that your creativity and innovation are what will set you apart and win you top tier commercial clients. Read his exclusive interview to find out how his latest project came about, and what you can learn and apply for you and your business.

Fstoppers Answers - "Give One Piece of Advice on Marketing Yourself"

Each week, we ask our writers a question submitted by the public in a segment we call Fstoppers Answers. Last week, we asked "What is Your Cancellation Policy?" and people showed some interest in the marketing side of things. So keeping with that in mind, this week we ask "If you could give ONE piece of advice on how to market yourself, what would it be?"

Why I Quit My Job To Do What I Love, And Why You Should Too

I just quit my full time job of six years as a video producer at a local college. A decent salary, good benefits, and the security that came with it… all gone. I'm now focusing on my dream project called Ascending India (our film trailer is what’s featured) and I might go broke trying to make it. Read on and I’ll tell you why I couldn’t be more excited, and why you might want to consider trying to make your dream project happen too.

The Guide To Pricing Commercial Photography Part 4: License Fees

In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is!

How To Make Money In Photography

Often when it comes to professional photography, I get asked one simple question. That question is - How do you get clients to pay? It’s not uncommon to have some troubles jumping from the TF (Trade For) world into the paid world, so I'm here to share with you the tip that every single Fortune 500 company has used to get payment out of clients and build a successful business.

The Guide To Pricing Commercial Photography Part 3: What Are You Worth?

What am I worth? This is a question every new photographer ultimately asks himself. If you’ve ever wondered what you should be charging your clients and what the best way to go about it would be, keep on reading. I will go over how to determine your personal creative fee and how to present it to your client in a way that makes sense.

Remember that "Constructive" Photo Critique You Made? This is How You Sound

When reading comment sections on photography blogs or on photography groups, I often get the feeling people always think they are better than everyone else. People go on rants with heinously bad comments about photos they don't like and degrade anyone who is creating art that they might not even understand. Many times photographers feel like they give constructive criticism when the opposite is often more true.

Focus Your Attention

A couple weeks ago, fellow Fstoppers writer Peter House wrote an article on focusing your work. I got excited at the possibilities of him giving tough love on the photography community as a whole. This article however, while exceptional, was centered on focusing your business efforts to grow to new clients. I’m here to do it a little different, and going to tell you what you're doing wrong and why you need to stop.

Tips For Making A Better Video Demo Reel Which Can Get You New Clients (Part 2)

How can you take HOURS of footage from completely different projects, and edit together a montage that's only a few minutes? Here is the second part of the Making A Better Demo Reel article where I'll share a few techniques on reducing the number of clips you have, selecting music, and more.

Become A Better Videographer – Shoot Like A Video Editor

For those of you who shoot video, want to get better at shooting video, edit your own video, or edit video shot by others, this article is all about you wonderful guys and gals. As someone who is editing a lot, I thought this short video was fantastic. The great hints and tips provided here are totally free, you don’t have to buy anything to get something out of this article, and if you aren’t doing this stuff already, this is guaranteed to make you both a stronger video shooter, and a producer of stronger edits.

An Open Letter To Adobe Lightroom

I've been using Adobe Lightroom rather intensely for several years now. Overall I've been quite happy with how the program streamlines my workload, organizes my photos, and how often it get's an update. Having said that, I am rather surprised that Adobe hasn't improved one area of Lightroom and it's wasting both me and my clients valuable time every week. The following letter is written on behalf of photographers everywhere that use Adobe web galleries. Please share this so Adobe listens and improves.

The Staggering and Transformative Power Of Make Up Artists

If you’ve ever wondered how much time a good make up artist can really save you in post on your stills images, you might want to take a look at the absolutely stunning before and after shots in this article. Believe it or not, no Photoshop was used in the making of any of these images, this is all done the old fashioned way - straight out of camera.

Case Study: How & Why Our Best Clients Choose Us

Before my trip to Russia in August I wrote about what we should keep in mind when choosing our clients. While in Moscow, I photographed my own best clients and I thought it would be very interesting to find out how we, photographers, get chosen too.

Needless to say, there are many factors that influence relationships between creative professionals and those who hire them. But I thought that interviewing my own clients could be a great case study and we all could learn something from their answers.

Beastgrip Universal Lens Adapter Turns Your Phone Into The Camera You Already Have

Let me start this by making it clear that I am all for innovation and unique ideas. Useful products and powerhouse entrepreneurs shape the world we live in. The Beastgrip is certainly unique and if you're looking to turn your phone into an SLR, go for it. The thing looks like it would do well in the phoneography arena. Perhaps some of you will want to

UPDATED: Nikon's D610 and Canon's T5i are Proof That Brand Loyalty is One-Sided

When Nikon released the D610, I’m sure that many of you (myself included) initially reacted with joy. “Hooray!” we said. “They’ve fixed the problem of the D600! Nikon made things right!” But then I let things sit for a few hours and I realized, Nikon did no such thing. They didn’t fix anything, no more than Canon “fixed” the T4i when they released the T5i. Hooray? No. Not hooray.

Suspension Kit for Tripod is a Product You'll Probably Never Need

Most camera bags have a place to fit your tripod. It adds weight to your camera bag, but it keeps the tripod out of the way while being easy to grab if need be. Apparently, MindShiftGear is unaware of this ancient advancement on tripod holding technology, and are now building harnesses for you to awkwardly strap a tripod to your body.

What Does Obamacare Mean For Photographers?

Today registration opens around the country for the new Affordable Healthcare Plans (a.k.a. Obamacare) which will take effect on January 1, 2014. People on both sides of the fence are fired up and expressing their support or disgust for the plans. It got me thinking though: What does this mean for self-employed photographers?

Grow Your Photography Business With A Little Focus

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business.

Tips For Making A Better Video Demo Reel Which Can Get You New Clients (Part 1)

If you’ve ever struggled to put together a video demo reel, or you’re planning to make one in the future, this post is for you. Below, I’ll share some tips that will help you be more efficient in your process to prepare for editing hours of your footage down to a montage of a couple of minutes.

Why Your Gear Might Be Holding You Back From Being A Better Photographer

Have you ever found yourself thinking: “If only I had <insert expensive camera body/lens/lighting gear>, I would be shooting better images/be winning bigger jobs/get better and higher paying clients”?

If you’ve never had this thought, congratulations, skip this article and move on because you’re already part of ‘The Enlightened’ few.

Photographer Etiquette: A Guide to Networking With Your Peers

Anyone with good business sense knows how strong networking can influence the way you build your career, but how about the rest of us who may not be as networking savvy? Proper etiquette says much about the way you conduct yourself and your business. Here is a guide on how to appropriately interact with your photographer peers in and out of your area to insure that the relationships built are positive and productive.

Keep Your Mac in Tip-Top Shape With These Apps

If you are like me your work computer is one of your most prized possessions. It does the heavy lifting in post production, and it's also there in times of need, like "needing" to waste four hours on Facebook instead of finishing your retouching. So, what is the best way to keep that fine piece of machinery in tip top shape? Well, honestly there are a lot of ways, but I'm only going to tell you about my favorite apps, all 6 of them. Unfortunately for you Windows and Linux peeps I'm an Apple user, so most of these apps are Mac only. *womp womp*

What We Can All Learn From The Beautiful World of Cinematographer Mattias Koenigswieser

Whether we shoot stills, video or both, better utilizing light is probably the single quickest and most effective way to boost the quality of our work. I recently came across the beautiful work of cinematographer and DP Matthias Koenigswieser. If you love to shoot natural or ambient light and want to see just how beautiful applying lighting to achieve a natural light look can be, you’re in for a treat.

3 Things You Can Do To Stay Pain-Free On Long Photo Shoots

Often as photographers we put in long hours on our feet, walk quite a bit, bend, crouch, shimmy and shake all while carrying heavy gear on our shoulders and back. At the end of the day my feet would be sore, my legs tired, my thighs chaffed and my back aching. If you have felt the same way, here are three things that will help you be more comfortable and pain free while out on long shoots.

Finding Inspiration and Happiness In Your Business

Finding work in the photography industry is always a challenge, and becoming uninspired is always a fear. Through his couple years of being a photographer, Phil Chester has found some ways to help find happiness in his work, and help build his craft into a successful business. He shared his experiences recently on The Define School blog and we're sharing it with you here.

The $15 That Got Me Organized...And Saved My Sanity

There are an endless amount of options to help organize your daily tasks. Whether you are a working professional or simply a procrastinator, we have all felt the suffocating feeling of projects as they slowly begin to pile up. Some folks might be lucky enough to inherit a photographic memory or super human organizational skills, but if you are like me, you possess neither of those. Here is the best $15 I have ever spent to help keep myself organized.

Can GTA 5 Can Teach Us To Be Better Photographers?

Grand Theft Auto 5, which launched yesterday, is the most expensive video game ever produced, at a cost of $250 million of production and marketing costs. It also set records for day one sales. Most of the short time I played over the last day was spent inside the house one of the one of the main protagonists. I moved from room to room and realized I’d just spent almost an hour trying to work out how to position the character for best dramatic lighting effect. As I stepped outside and watched the sunset and saw the lighting change, it got me thinking - can Grand Theft Auto (GTA) 5 actually help us to improve our photography?

10 Tips On How To NOT Get Hired Again As A Production Assistant

Everyone has to start somewhere, and for people seeking entry into the world of video production, or even studio photography, doing work as a production assistant is a great way to get your feet wet. I've hired lots of assistants, and before that I worked as one myself. I still do for some producers! Here are my tips on what to NOT do if you'd like to keep getting hired and make your way up the chain.

Fstoppers Answers - What is Your 'Can't Live Without' Lens?

In our newest segment, we've turned to the public to ask some of our writers about working in the industry as professional photographers, and invite all of you to participate in the discussion. Last week, we asked about our favorite light modifier, and the week prior, about commercial photography. This week, we ask "Your camera is suddenly only able to mount one lens. What is it?"

"Free"lance: How To Work For Free

Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work. I will even explain how you should calculate your own rates in the commercial marketplace.

Is MōVI Worth The Hype?

These days, it’s all too easy to get caught up in the advertising hype surrounding a new cinema product. All it takes is a slick promo video and clever marketing for companies to set the Internet ablaze. As the hype and expectations build, words like “game-changer” and “revolutionary” are thrown into the mix.

Stop Learning About Photography, Just Buy the New iPhone

Did you catch the big news coming out of Apple this week? I’m not talking about the new phone announcements. I’m talking about Phil Schiller, Senior VP Marketing for Apple claiming that you no longer need to learn about photography to take better pictures, you just have to buy the new iPhone because (apparently) it does it all for us.

The Wonderful World of Candid Portrait Photography

Because most of us fear rejection to some degree, speaking to a complete stranger and asking them for something, let alone asking if you can photograph them, tends to be pretty challenging. I’ve never been one of those naturally confident people but over time I’ve developed some techniques that have provided me with the confidence to work with strangers, which has brought additional benefit when communicating with paying clients.

Fstoppers Answers - What is Your Favorite Light Modifier?

In our newest series, we're inviting you the viewer to ask a weekly question for the writers of Fstoppers. Last week, we touched base on what we each individually believe commercial photography to be. Coming from different fields of photography, we all shared similar thoughts on the subject, but with different arguments and approaches.

For the second installment, we're asking each of our staff 'What is The One Light Modifier You Couldn't Live Without?'.

Sarcastic Posters Show the True Life of a Photographer

Certainly you've seen them on Facebook and other social media avenues before. I’m talking about those oversimplified “I'm an artist, I don’t work for free” posters that photographers always have the desire to post and share. The people over at Shoppe Designs have decided that perhaps those are too polite, and built some with a little more sass and attitude.

What Models Look For In A Good Host

Keeping your models and clients happy on set is vital to creating images that evoke the full range of emotion. Part of your job as a photographer is to bring everyone on set to a mind space that is calm and comfortable. Here are a few tips on how you can play the good host.

The End Of The Line For The Family Album?

I grew up as part of the generation of photographers that developed film (or had a lab develop it) and mounted photos in family albums. At the time, I would remember thinking it wasn't a particularly special exercise or the photos themselves weren't particularly amazing. But how many of you remember the feeling - often years later - of finding those same 'mundane' shots and nostalgically revisiting the past? Wasn't that a powerful and often wonderful feeling?

Fstoppers Answers - What is Commercial Photography?

In our newest series, we're inviting you the viewer to ask a weekly question for the writers of Fstoppers. Each of our writers are also professional photographers, in a broad range of categories and styles. Many of them are among the best in their respected fields and have been working full time as a professional in their industry for years. So who better to ask photography questions to?

To kick off the series, we're asking each of our writers 'What is Commercial Photography?'.

5 Things To Consider Before You Go Full Time

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Every once in a while though, one of us will slip through the cracks and enjoy some moderate success. So much so, that it begins to interfere with that regular 9-5 job, and a decision must be made to transition from one career to another. Many aspiring photographers jump the gun and attempt to take on a full time career before they are actually ready. When that time comes for you here are 5 things to consider and help make sure it's the right move for you.

Photography Is Dead...

I hear that a lot.

It shoots out of the mouths and into my ears from bellyaching photographers and it clutters the mind while reading an on-line post somewhere.

If photography is dead, why do publications like Sports Illustrated, National Geographic and Wired magazine produce amazing images each and every month? Why do companies spend thousands and thousands of dollars to create images of their products?

Why Do Photographers Hate Photoshop?

According to what I've been noticing in a lot of the comments posted here on Fstoppers, there seems to be plenty of photographers who absolutely hate Photoshop. So lets have a bit of a discussion.

Technology has become part of everything in our lives. Cars get better and better. Phones have become portable and are now the size of a credit card.

Breaking Through The Imposter Syndrome To Become Successful

Have you ever felt inadequate as a creative artist? Have you internally credited luck to your success rather than give yourself credit for the hard work you put in to get where you are today? Maybe you even just feel like a fake? All of this even though you have worked your ass off to become the successful artist you are today. I know I personally have felt this way on numerous occasions. It wasn't until photographer Sascha Reinking shared a post he got from Brian Friedman in a Facebook group that I realized there is a name for this condition.

Stop Holding Yourself Back

I wrote recently about the importance of developing your own style. One of the worst things any creative professional can do is to get sucked into thinking about what work we should be doing or how we should be doing it. When was the last time you looked at someone else’s work and thought “Wow that’s really good. I really need to be doing something like that”? For me, it was earlier this morning. It’s totally normal and intuitive behavior.

How To Change Your Lighting Setup (After The Shoot)

When was the last time you looked back at an image and noticed something about the lighting that you wished you could tweak or alter slightly? I’m sure most of us have been in this position at one time or another. Up until now, it’s simply not been possible to even imagine being able to do this. Welcome to the strange new world of “computational lighting design”

Choose Your Clients Wisely

When this post is published I will be on my way to Moscow, Russia somewhere above the North Atlantic Ocean. I have a couple of shoots booked with my regular clients there, and my relationships with those clients are so great and long-lasting that they inspired me to write this article.