Canon's flagship DSLR video body, the EOS-1D C, had its price slashed by the huge sum of $4,000 yesterday. The 4K shooting machine was selling for $11,999 since its release date two years ago. Recent price changes went into effect in Hong Kong two weeks ago and then North America starting February 1.
This could very well be a sign of a revamped Canon cinema lineup to be announced in the near future, or merely a pricing adjustment to be more competitive in the 4K market. Many cameras have entered the 4K arena since the 1D C came to market in 2012, including the very popular Sony a7S and Panasonic GH4 cameras. The 1D C offers an unmatched build quality, but is missing a few key features cinema shooters have long been asking for, like focus peaking or the ability to shoot raw.
More about the Canon EOS-1D C:
- 18.1Mp CMOS Sensor
- 4K Cinematic Quality Video
- 1920 x 1080 Full HD Video
- Dual DIGIC 5+ Image Processors
- 3.2" LCD Screen
- Dual CF Card Recording Media
- Canon EF Lens Mount
- 61-Point High Density Auto Focus