Creating a Product Photography Shot Almost Entirely in Camera

Product photography is all about the details, where every ray of light, every angle, and every placement can make or break a shot. This great video will walk you through setting up and shooting a watch image while working to minimize the amount of time spent in post-processing.

I have such great respect for product photographers; they have way more patience and attention to detail than I could ever dream of. In this great video, Ed Gregory of Photos in Color shows how he conceives of, constructs, lights, and shoots a watch product shot. Perhaps most important in product photography is paying attention to the light and being extremely precise in its power and placement. Due to the increased need for precision, this will often involve some sort of improvisation or trickery to shape the light beyond what standard modifiers may offer. Because of that, it's excellent practice in lighting and something I personally think is worth undertaking once in a while even if product work isn't your specialty. And of course, with all the careful work and attention paid to the details, it's mighty satisfying when you get a great result.

[via Photos in Color]

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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5 Comments

Agreed! In-Camera exercises camera and lighting skills that seem to have been run over by the digital juggernaut of the late '90's. The idea of craft through-and-through. I'm curious what tied him to ƒ/8? Why not shoot even deeper for sharpness? Stacking is a great idea for smaller format photography. End product is very pleasing

Diffraction is a btch

Thanks for sharing. Very nice looking final image and agreed with the decision to move the flag for the gray dial watch.

great shot!! love the idea of the lion paw. I agree as well that the full black face on the watch works well and the rim light on both watches is beautiful. I will say though, that the reflections of the watches are not quite as dialed as the actual watches. its more nit picking than anything but the gold watch specifically has the sharp highlight that isnt there on the real one. Like i said, its nit picking but Overall Nice job!!