After 10 years behind the lens, a photographer sits down to unpack meaningful lessons and overlooked truths from his photography career. Like you, he has confronted uncertainty and crafted success through thoughtful, consistent work.
Coming to you from Samuel Elkins, this reflective video emphasizes the importance of consistency and steady effort rather than rapid but unsustainable progress. Elkins shares how his move to Los Angeles marked a significant turning point, offering a place where a vibrant community supported his creative ambitions. He stresses that patience and the willingness to steadily produce good work, even when outcomes aren’t immediate, can yield powerful, long-term results. Elkins also notes the value of balance, carefully dividing his energy between photography, personal life, and creative exploration, which helped maintain his productivity and passion.
In addition, Elkins discusses how personal projects—not just paid work—attract the most meaningful client interest. He clarifies a common misconception: showcasing personal photography that genuinely reflects your interests tends to resonate more deeply with clients. The video pushes you to consider this carefully. If you're prioritizing commercial projects without incorporating personal vision, you might be limiting your opportunities. Elkins’ journey demonstrates how personal authenticity becomes a professional advantage, attracting clients who align with your genuine interests and passions.
Elkins also talks openly about the natural ebbs and flows of creative careers. He shares insights into how your photography should evolve. Staying curious, embracing change, and periodically shifting focus helps maintain growth. He uses his own progression from landscapes and portraits to lifestyle and environmental photography as an example. Another key insight from Elkins is avoiding trends unless they genuinely align with your creative vision. Rather than chasing popularity on platforms like TikTok, he suggests concentrating on your strengths and interests. Gradual, authentic growth often yields deeper, more satisfying success than rapid, superficial gains. Check out the video above for the full rundown from Elkins.