Whether you're shooting stills or moving images, lighting is just about everything when it comes down to it. This excellent guide will show you how lighting shapes and sculpts the face, adding dimension and helping you to tell a story, and how you can use it to better your own work.
Coming to you from Parker Walbeck, this helpful video focuses on cinematic lighting and how to use it to create more engaging shots. In it, Walbeck focuses mainly on light direction and using it to shape the subject to not only add dimensionality but also to create a sense of drama (or comedy, etc.). Light is what helps our eyes to distinguish depth in a two-dimensional image, and it can be easy to make the mistake of going too flat, which in turn diminishes the unique topography of a person's face. Notice how Walbeck discusses how different facial shapes and topographies may demand different lighting to best accent them or bring out their depth; it's easy to fall into a favorite lighting setup, particularly if you're shooting something like portraits, and while there's nothing wrong with that, always be sure to consider each subject individually and make whatever adjustments might be necessary to bring out the best in them.