For many years now, I have religiously bracketed all my landscape images and macro images of flowers. This is why you should give serious consideration to always doing the same.
Bracketing your images involves setting your camera to taking a number of shots of the same image, simply at different exposure levels. If you take three shots at a time, for example, you might take one at normal exposure, one underexposed by one stop, and one overexposed by one stop. You can also tell your camera to take five images, or seven, or however many you think you might need. Typically, I stick with three, because that's all I ever find I really need. I have done this for years now and will continue to do so, regardless of how good the dynamic range of cameras might be or become in the future. Why do I do this? For one simple reason: options.
And in this video from James Popsys, he also explains that it's the options you get from bracketing that are such a big attraction. What's most interesting in this video is that the reason Popsys gives for steadfastly using bracketing is quite different from the reason I use bracketing and why others might use bracketing. But that's the exact point he's making: bracketing gives you so much added leeway with a single image that there's really no reason not to do it, especially when the bracketing happens barely in the blink of an eye. Of course, if you're a wedding photographer or shooting fast-paced, high-action sports images, then this might not apply to you.
Do you use bracketing? Give the video a look, and let me know your thoughts in the comments below.