How to Make Money on Instagram Even When You Don't Have a Large Audience

Using your social media or YouTube account to generate meaningful income seems to be the dream (or at least part of it) for a lot of creatives, but having a large audience seems to be almost a requirement for that to happen. This great video talks about how you can still leverage your Instagram or similar platforms for income even if you don't have a massive audience. 

Coming to you from James Popsys, this great video talks about how you can still leverage things like your Instagram account for monetary gain even if you don't have a gigantic following. I think Popsys is really on to something when he talks about differentiating yourself from the pack by embracing your niche and unique voice and focusing on building a core audience of devoted followers rather than a large group of casually interested followers. You're much more likely to be able to make sales when you have an audience who is truly committed to what you do rather than one that just happened to press the follow or subscribe button because you left a comment full of fire emojis on one of their posts. Check out the video above for Popsys' full thoughts. 

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Michael Holst's picture

As an advertiser you'd be surprised how often we look at micro influencers. You don't need to have tens of thousands of followers to get paid for a post. It might not be something you can quit your day job over but it's income. Diversify and grow.

Rob Mitchell's picture

I generate income by shooting planned Instagram content for clients.

Michael Holst Rob Mitchell how do you find and decide who to approach?

Rob Mitchell's picture

If you see a brand struggling with online content, a brand you like and have a feeling for, approach them with suggestions, I work with a marketing team where together we plan strategy and content, a lot is left up to me too to dream up and work out. Some is done months in advance, others stuff is spur of the moment.
None of my own content is sponsored though, I mention brands, but I get nothing in return, and that's not my strategy either. I like to try to come across as neutral on my own profile.

Wouldn't it be nice to make a bundle of money quickly, with minimal effort, working at home in your pajamas? Of course it would. I for one would live to have money flowing into my bank account, working only a few hours a week from home, so I'd have more time to spend with my kids & my husband, without any boss looking over my shoulder.

Whether it's real estate investing, selling by classified ads, stock market investing, internet affiliate marketing, or something else, we've all seen the fantastic claims people make about making tons of money, and how they can show you how to do the same thing. I can tell you right now that 99% of these people are total frauds. You may have even fallen prey to one of these scams artists, selling you their latest 'get rich quick' program. Me too. I've bought so many of these programs that I can't even recall how many. I don't know why, but I tend to find the 'good' in people, and I was 'sold' by these marketing schemes time and time again, even after being scammed by another. Finally, after so many disappointments, I got FED UP. I decided to get to the bottom of this fascination we all have with get rich quick programs, and find out if there really were any LEGITIMATE programs for making money.
I literally contacted the administrator of every get rich quick website I could. Posing as an investor, I managed to convince the owners that I was seriously interested in purchasing their entire website and business. That way, once the dollar signs flashed in their heads, they would give me free access to their member's areas to review what I would be 'buying'. Well, I was disgusted with 99% of what I found. Many of the owners actually boasted about how many people bought their useless programs. I repeatedly found:

- outdated information
- non-working links
- links leading to other sites that asked for more money
- no help section
-no real email support
-no refunds.

I quickly realized that these so-called Get Rich Programs were totally useless. And the owners knew it, yet they were laughing all the way to the bank! Needless to say, I din't respond when they asked if I was still interested in buying their websites. Surprisingly, while sifting through all of the scam artist's websites, I was able to locate on a couple of individuals that actually ran legitimate programs.

I'm growing my Instagram page to 50k whilst making money with it at the same time! For all who are serious about IG - watch this video: