Using your social media or YouTube account to generate meaningful income seems to be the dream (or at least part of it) for a lot of creatives, but having a large audience seems to be almost a requirement for that to happen. This great video talks about how you can still leverage your Instagram or similar platforms for income even if you don't have a massive audience.
Coming to you from James Popsys, this great video talks about how you can still leverage things like your Instagram account for monetary gain even if you don't have a gigantic following. I think Popsys is really on to something when he talks about differentiating yourself from the pack by embracing your niche and unique voice and focusing on building a core audience of devoted followers rather than a large group of casually interested followers. You're much more likely to be able to make sales when you have an audience who is truly committed to what you do rather than one that just happened to press the follow or subscribe button because you left a comment full of fire emojis on one of their posts. Check out the video above for Popsys' full thoughts.