How to Make Money on Instagram Even When You Don't Have a Large Audience

Using your social media or YouTube account to generate meaningful income seems to be the dream (or at least part of it) for a lot of creatives, but having a large audience seems to be almost a requirement for that to happen. This great video talks about how you can still leverage your Instagram or similar platforms for income even if you don't have a massive audience. 

Coming to you from James Popsys, this great video talks about how you can still leverage things like your Instagram account for monetary gain even if you don't have a gigantic following. I think Popsys is really on to something when he talks about differentiating yourself from the pack by embracing your niche and unique voice and focusing on building a core audience of devoted followers rather than a large group of casually interested followers. You're much more likely to be able to make sales when you have an audience who is truly committed to what you do rather than one that just happened to press the follow or subscribe button because you left a comment full of fire emojis on one of their posts. Check out the video above for Popsys' full thoughts. 

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6 Comments

Michael Holst's picture

As an advertiser you'd be surprised how often we look at micro influencers. You don't need to have tens of thousands of followers to get paid for a post. It might not be something you can quit your day job over but it's income. Diversify and grow.

Rob Mitchell's picture

I generate income by shooting planned Instagram content for clients.

Michael Holst Rob Mitchell how do you find and decide who to approach?

Rob Mitchell's picture

If you see a brand struggling with online content, a brand you like and have a feeling for, approach them with suggestions, I work with a marketing team where together we plan strategy and content, a lot is left up to me too to dream up and work out. Some is done months in advance, others stuff is spur of the moment.
None of my own content is sponsored though, I mention brands, but I get nothing in return, and that's not my strategy either. I like to try to come across as neutral on my own profile.

Wouldn't it be nice to make a bundle of money quickly, with minimal effort, working at home in your pajamas? Of course it would. I for one would live to have money flowing into my bank account, working only a few hours a week from home, so I'd have more time to spend with my kids & my husband, without any boss looking over my shoulder.

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I'm growing my Instagram page to 50k whilst making money with it at the same time! For all who are serious about IG - watch this video: https://www.fueledleads.org/income.html?ref=aaronharrasser