Squarespace is a popular platform for artists, photographers, entrepreneurs, and more. While it’s very easy to make a nice-looking website, I’ve noticed that really make a site scream: “I made this on Squarespace!” Having your website seem more bespoke than it actually is will always seem more professional.
1. Change the Favicon
The biggest thing that makes a website stand out as a Squarespace website, for better or worse, is the little icon associated with your website in the tabs bar. Ever see a little gray square next to the website name when browsing? That’s what makes it stand out as a Squarespace website. Changing this is super easy. Just take your logo (or do what I did and just use your first initial in a small Photoshop document) and go into your home menu - Design - Logo & Title, and then scroll down to Browser Icon (Favicon) and drag your image inside and you’re done!
2. Explore Other Templates
When it comes to photography websites, there are two or three templates that most of us use, and they are gorgeous! However, they’re also very recognizable as Squarespace templates. Something I’ve noticed is that if you look into the store templates specifically, they have a lot of the same attributes that the portfolio templates have and features we as photographers want/need (albums/images that link to a page, etc.) By exploring these e-commerce templates, you can end up with something that can really stand out.
3. Remove the Login Screen
This one is more best practices than anything too obvious like the previous tips, but if you go onto a Squarespace website and hit the escape key, you will generally be presented with a log-in screen. This is one of those things that is super simple to change, but it’s buried in the settings, so few people actually change it. To change this, go into Settings - Advanced - Escape Key. Uncheck this, and you’re good to go!
As you can see, with just a few simple tweaks, you can make your website seem much more personalized than it actually is to truly stand out among other photographers!