We as photographers capture light. It's the fastest thing we know in space and time, and we try make it still to enjoy and share with others. It's the one thing we as photographers use every time we press the shutter button. To change from looking at photography for inspiration we can follow Chase Jarvis's advice and look at a Swedish Furniture design company IKEA to show us how they think about and use light, and about how we use it and how we don't.
The video revolves around light at home and how you can warm up a room, create a mood or direct someone in a direction, very similar to photography where we try guide the eye, use color to portray a mood and warm up the shot with the gels and lights we use. It can be a great way to get out of a habitual lighting setup or a usual post production effect or editing workflow. Chase Jarvis once had a video up about Photography's greatest secret and if you haven't watched it you should. The idea he brings to us is that inspiration for your photography is not in photography as art-form, and that you as photographer should look elsewhere to get new ideas and meet people with different forms of expression.
If you haven't watched Chase Jarvis explaining the dirtiest secret in photography, watch it here:
https://youtu.be/NO5VYUl3bpc
The video was produced by the following team:
Director: Jakob Marky
Producer: Bacon
Director of Photography: Daniel Voldheim
The video was about 2 minutes long
But it took them 284 days to build the set as someone lost the Allen Key and instructions
Who is Allen Key?
Like