Perhaps more than ever, it's easy to compare yourself to other photographers, and that can be detrimental to both your business and your creativity. This great video talks about why it's so important to be yourself as a photographer.
Coming to you from Daniel Norton, this great video talks about why it's crucial to remain true to yourself as a photographer. With social media, it's easier than ever to consume vast amounts of imagery and instantly compare yourself with thousands of your colleagues. And while it's great to be able to see so much content so quickly, it can easily derail you by making you chase what you think is popular or push you into a toxic mindset. As Norton mentions in the video, people who do this might find short-term success, particularly if they're good at chasing trends, but they eventually burn out when clients begin to discover that they have no original creative impulses of their own and they can't adapt or improvise when needed. Furthermore, being yourself and embracing that allows you to find your niche and create things that are more likely to resonate with potential clients. Check out the video above for more of Norton's thought on the subject.