Running a successful photo business is an entirely different prospect than simply being good with a camera, and if that is something you hope to do, it is crucial to understand what goes into it. This excellent video tutorial features an experienced commercial photographer discussing the most important currency you have as a professional.
Coming to you from Scott Choucino of Tin House Studio, this awesome video tutorial discusses what really goes into being a successful professional photographer. As you will note, Choucino heavily emphasizes how perhaps your most important currency, along with your creativity and skills, is your personality. In this type of industry, clients often hire on the sort of feeling they get from the photographer. Photographers who are difficult to work with rarely get hired and get repeat clients even less. People like to work with people they simply like, and showing that you are pleasant, capable, and confident will go a long way to building the sort of trust needed to establish a client relationship. That is why you will likely notice most of the best photographers are very fun and likable people to be around. Check out the video above for the full rundown from Choucino.
