Many photographers I know have started making videos as well. It's a skill many clients and brands are looking for. Social networks have been developing the easiest way to watch a video on their platforms and if you look at the amount of time you spend browsing online, video takes a large percentage of that media you consume. If you want to start with video and don't want to make mistakes that can waste time or have you look like someone starting out, here is a video that lists the mistakes and how to prevent them so you are off to a good start.
How I'll Use These Tips
- Don't call something final when talking to your client. It never is final, and it puts them at ease and makes them feel part of the development of the video.
- Aspect ratios for social differ and you will need to make sure each shot's composition still works when you go from 16:9 to a 1:1 square.
- Try to stay away from crazy transitions. It can be distracting. The best transition is a straight cut and if you want to show time passing a cross-fade will indicate it.
- Music and sound design for me is as important as the footage, so spend as much time on it as you do on the edit, and it shouldn't be seen as an afterthought.
- Get down with your shortcuts. When you have your client looking over your shoulder you look very pro when you can operate the NLE with your keyboard instead of only the mouse.
[via No Film School]