There Are No Shortcuts in Photography

There are a ton of products out there that promise you a quick and direct route to being a better photographer. Before you spend your money on what might be an empty promise, however, spend a few minutes watching this fantastic video essay that discusses what it really takes to become a better photographer. 

Coming to you from aows, this great video essay is an important reminder of what really matters when it comes to improving as a photographer. The truth is that there is no shortcut to improving. A lot of us are prone to thinking that a new camera body or lens is going to unlock our full abilities, and while there are rare occasions where a new piece of equipment might enable a specific sort of shot that wasn't possible before, the truth is that 99 percent of the time, it is dedication and education that will do the trick. All the raw talent and potential in the world does not mean a thing if it is not shaped and put to use through focused and consistent dedication to practice and willingness to explore the craft and discover one's creative voice. Check out the video above for the full rundown. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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