As we all know, in the photography world, things change and they change quickly. The thing that's been tremendously on the rise is the use of video. Here's how to get started editing video in Adobe Premiere.
Everyone is constantly immersed in a state of visual overload: videos in the feed on Instagram, TV commercials, etc. We live in a media-rich world. It only makes sense that any type of photographer should add video to their public-facing presence. This does not mean you necessarily need to add video to your offered services if you don’t want to, but rather video to assist the public (your customers) in “seeing” your business in the same way they see every other visuals throughout the day. This is definitely one of those situations where not changing will likely lead to someone else who is presenting themselves this way taking a bigger piece of the pie you are after.
So, now is a great time to begin learning Premiere. Much like beginning in photography, there is a lot more to video than the obvious. A well-produced video involves knowledge of both the shooting and the post-production. Since Adobe has changed to the subscription model, most photographers have access to the entire Creative Suite, which includes Premiere Pro. Think of Premiere as Photoshop for video. I use Premiere for my basic cuts and editing and then After Effects for final touches.
Are you already using video? Share your finished marketing videos in the comments!