You Should Be Using Video: The Basics of Adobe Premiere Pro

As we all know, in the photography world, things change and they change quickly. The thing that's been tremendously on the rise is the use of video. Here's how to get started editing video in Adobe Premiere.

Everyone is constantly immersed in a state of visual overload: videos in the feed on Instagram, TV commercials, etc. We live in a media-rich world. It only makes sense that any type of photographer should add video to their public-facing presence. This does not mean you necessarily need to add video to your offered services if you don’t want to, but rather video to assist the public (your customers) in “seeing” your business in the same way they see every other visuals throughout the day. This is definitely one of those situations where not changing will likely lead to someone else who is presenting themselves this way taking a bigger piece of the pie you are after.

So, now is a great time to begin learning Premiere. Much like beginning in photography, there is a lot more to video than the obvious. A well-produced video involves knowledge of both the shooting and the post-production. Since Adobe has changed to the subscription model, most photographers have access to the entire Creative Suite, which includes Premiere Pro. Think of Premiere as Photoshop for video. I use Premiere for my basic cuts and editing and then After Effects for final touches.

Are you already using video? Share your finished marketing videos in the comments!

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5 Comments

John de la Bastide's picture

Thanks I needed that!

Anthony Cayetano's picture

Anyone with thoughts on Blackmagic's DaVinci Resolve when compared to Premiere Pro?

Plenty of vids on YouTube showing introductions to DR, it is a very good editor. Biggest advantage to me is there is a free version and the full product is a one-off payment.

Erik Nyman's picture

Resolve is heavily GPU dependent.

The color grading capability is unmatched. I find that the editing is still lacking a bit for my needs. I am accustomed to Premieres ability to integrate smoothly with AE and keyframe effects.

For me, I bring all raw footage (UMP4.6k) into resolve, throw it on a timeline in a general cut, grade it (which is backwards to what most people do), export proxies to premiere pro, finish editing in there and AE, then export.

If any grading needs tweaking, I go back into resolve, tweak the file and resend the proxy and link it in premiere.

Until BlackMagic Design improved Resolve, it'll only be a grading platform for me. I tried for a good two weeks to like the editing, but it's still lacking.

I have high confidence in BlackMagic Design and their ability to continue to build Resolve and Fusion and allow me to avoid Adobe products completely in the future.

For now, I use all the programs for specific things.

Check out MeisnerMedia on YouTube. He has a good tutorial about proxy workflows between Resolve/Premiere if you want to try grading in resolve and then use premiere for everything else.

I think that I would recommend resolve at this point, to anyone who doesn't use alot of effects, keyframe stuff and just does typical interviews or basic edits. It's easy to stick with one program in a simple workflow.

The picture above is from the Davinci Resolve website :)