You Should Be Using Video: The Basics of Adobe Premiere Pro

As we all know, in the photography world, things change and they change quickly. The thing that's been tremendously on the rise is the use of video. Here's how to get started editing video in Adobe Premiere.

Everyone is constantly immersed in a state of visual overload: videos in the feed on Instagram, TV commercials, etc. We live in a media-rich world. It only makes sense that any type of photographer should add video to their public-facing presence. This does not mean you necessarily need to add video to your offered services if you don’t want to, but rather video to assist the public (your customers) in “seeing” your business in the same way they see every other visuals throughout the day. This is definitely one of those situations where not changing will likely lead to someone else who is presenting themselves this way taking a bigger piece of the pie you are after.

So, now is a great time to begin learning Premiere. Much like beginning in photography, there is a lot more to video than the obvious. A well-produced video involves knowledge of both the shooting and the post-production. Since Adobe has changed to the subscription model, most photographers have access to the entire Creative Suite, which includes Premiere Pro. Think of Premiere as Photoshop for video. I use Premiere for my basic cuts and editing and then After Effects for final touches.

Are you already using video? Share your finished marketing videos in the comments!

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6 Comments

John de la Bastide's picture

Thanks I needed that!

Anthony Cayetano's picture

Anyone with thoughts on Blackmagic's DaVinci Resolve when compared to Premiere Pro?

Plenty of vids on YouTube showing introductions to DR, it is a very good editor. Biggest advantage to me is there is a free version and the full product is a one-off payment.

Erik Nyman's picture

Resolve is heavily GPU dependent.

The color grading capability is unmatched. I find that the editing is still lacking a bit for my needs. I am accustomed to Premieres ability to integrate smoothly with AE and keyframe effects.

For me, I bring all raw footage (UMP4.6k) into resolve, throw it on a timeline in a general cut, grade it (which is backwards to what most people do), export proxies to premiere pro, finish editing in there and AE, then export.

If any grading needs tweaking, I go back into resolve, tweak the file and resend the proxy and link it in premiere.

Until BlackMagic Design improved Resolve, it'll only be a grading platform for me. I tried for a good two weeks to like the editing, but it's still lacking.

I have high confidence in BlackMagic Design and their ability to continue to build Resolve and Fusion and allow me to avoid Adobe products completely in the future.

For now, I use all the programs for specific things.

Check out MeisnerMedia on YouTube. He has a good tutorial about proxy workflows between Resolve/Premiere if you want to try grading in resolve and then use premiere for everything else.

I think that I would recommend resolve at this point, to anyone who doesn't use alot of effects, keyframe stuff and just does typical interviews or basic edits. It's easy to stick with one program in a simple workflow.

I don't understand the talking point that "the editing is still lacking a bit for my needs." What does such a statement even mean? The editing and trimming tools compare very favorably with Premiere Pro and even Avid, IMHO. The media management is, IMO, certainly better than both of those. The Grading and Effects Page blow both of those away, as does the Audio Page (Audition or Pro Tools needed with Adobe or Avid)...

The biggest issue with Resolve is the GPU requirements and its architecture as a finishing program. OpenFX have absolutely terrible performance in Resolve, unless they are designed with it at front of mind. Machines that edit 4K on mid-range specs in Premiere Pro and other NLEs struggle even with some HD footage in Resolve.

Also, the developers are adding great features but seem to have no sight on the basics... For example, Resolve doesn't do background rendering for Optimized Media and Transcodes, which is unbearable to deal with when you come from an NLE like Premiere Pro (which hands this off to Media Encoder), Final Cut Pro X, or even Avid. Hell, even VEGAS Pro generates Proxies in the background! There is no "Ingest/Import" (Adobe/Avid nomenclature) workflow.

This is my biggest pet peeve with the application. I have a decent machine, so in NLEs like Premiere Pro I Ingest and can start cutting stuff while Media Encoder generates Proxies in the background. In Resolve, I have to sit there while it generates tons of Optimized Media. Same for Transcodes, where Resolve has pretty awful presets and almost no control over the parameters of the files generated in comparison to Media Encoder or Compressor.

On top of that, Fusion cache locations are locked to your system drive, and you cannot change them... Have fun wearing down that expensive NVMe SSD, instead of using the other one that you put in the machine specifically for cache usage. Standalone Fusion has the same problem.

Lastly, the 2 display layout assumes that your secondary display is to the left of your primary display. if it's to the right, then everything will be laid out backwards... and in true Resolve Fashion, you cannot rearrange the UI layout... So, you have to PHYSICALLY REARRANGE YOUR SCREENS to accommodate this application.

The sound library is nice, but really only useful if you have metadata in all of your files. Otherwise, have fun searching for anything... you're better off just navigating the folder hierarchy on your HDD.

Maybe Resolve 16 will fix some of these issues.

Personally, I don't use it, but I do try it at every version. It's reputable in Hollywood, but I don't need Resolve for the work I do. Built-In Color Correction works fine for white balancing footage and simple grading, and there are 3rd party products that work well enough for my grading needs - without the ridiculous GPU requirements or awful OpenFX performance, among other things...

The picture above is from the Davinci Resolve website :)