YouTubers Prank London Fashion Week Photographers by Faking Model With Ridiculous Outfits

Fashion week: To some, it’s a time for designers to showcase their latest collections. To others, it’s pretentious and laughable. Here, one group of YouTubers decided to dress a friend up in the most ridiculous outfit possible, in an attempt to see if photographers covering London Fashion Week would take the bait.

Enlisting their friend Max Fosh, or, as he was known by his fashion week alias, Maximilian Bucharest from Bucharest, the group headed to British discount retailer Primark, compiling the most ludicrous outfits they could fathom. Adding the finishing touches, they wrapped him in "Fragile" tape.

Stepping out across two different days of Fashion Week, the group brought their own cameras to spark the initial interest and feign Maximilian’s celebrity status. It wasn’t long before a wall of photographers flocked to take pictures of his outfit.

The custom outfit for day two included utilizing the plastic air bags found inside a case they’d bought. Sure enough, fashion bloggers and influencers were all over the outfit, with some praising it as innovative. Maximilian even managed to blag his way into a fashion show, appearing on the second row, no less, and appearing on the Instagram pages of British celebrities. All in all, the experiment just proves how straightforward it is in 2019 to convince the world you’re famous.

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Pieter Batenburg's picture

Let's be honest. I have seen some fashion shows of the best designers and some (read: lots of) these designs were really ridiculous. Some were totally unfit for normal use and complete absurd.
The fashion world is a bit of a caricature of itself.
Five years ago, you would look like a vagrant if you wore trousers with holes in them, but when it became fashion most of my pupils started to wear those.

Leigh Smith's picture

Its the same with any industry. Just look at some of the concept cars that show up at the auto shows. It's about pushing the excepted norms and getting people to think outside the box. A lot of the ideas end up in wearable fashion, just in much subtler way.

David Justice's picture

Fashion shows aren't always just "Here's what we're selling this year". Sometimes they're just art shows. And that's what people don't understand. Sometimes it's to show the fabrics and textures in a weird, creative way. Sometimes it's a mix. Like I think it was Gucci last year that had fake heads of the models created that the models walked with.

It's not just Gap having some white dude in khakis. Sometimes it's literally just an art show.

The problem is the weird artists are in the same category as the fashion lines. So you see them as one and the same, but that's not the case at all.

wesjones's picture

I really enjoyed that :)

Henry Louey's picture

Pretending to be a famous model is one thing. Lets see someone try to fake being a fashion designer and get into a fashion week!!

That will never happen :)

Felix Wu's picture

Love this. Thx

Stephen Kampff's picture

Funny, I actually bumped into Oobah while shooting PFW. Nice guy.

I think these types of videos are misleading though, in lots of ways. For the most part, I'd get a huge kick out of seeing somebody sneak into the front row of Chanel in the Grand Palais.

Like the video in this article is at the BFC Showspace, which hosts big and small shows. There's definitely shows that won't fill out, and they'll tow the line between looking exclusive and trying to fill the seats.

David Justice's picture

What people don't realize is meta doesn't work. By doing this and "pretending" to be a famous model, he became exactly what he was making fun of.

The photographers don't care. You're out in the open wearing the crazy thing and they're going to take pictures of it and post it to their "20 weirdest outfits of LFW" blog. His "prank" is basically "I acted like a pretentious person and people believed it". No, you just did something dumb.

Felix Wu's picture

Great entertaining video! A lot of time works the other way around- Fashion designers and stylists try to turn the wearables into runway look.

Motti Bembaron's picture

That's a good one.

Michelle Maani's picture

That's a lot of the "art" world too. I swear some of those artists, like Picasso, Marcel Duchamp, Pollock, and Man Ray, were punking the rich and elite that were willing to pay outrageous prices for their crap (and still are).