Legendary Swedish camera manufacturer Hasselblad announces a new medium format camera body, the H5X, this week in preparation for photokina. The newest addition is to utilize Hasselblad’s latest capture functionality, working seamlessly with current H System lenses. With a retail price of $5930.00 without viewfinder, $7469.00 viewfinder included, the H5X sits at a practical entry-level cost for new medium-format shooters or those seeking a backup for the H5D.
Hasselblad international sales director Michele Channer sets up the H5X as being “based on the widely-acclaimed H5D range” and “compatible not only with most of the digital backs from older H System products but also most of the third party digital backs.” Furthermore, Channer clarifies that “photographers choosing the H5X can embrace the unique and comprehensive Hasselblad lens range - and for third party digital backs, the new body offers the same functionality as the H4X.”
New Hasselblad H5X.
The H5X sports a number of new features including “True Focus”, full HC and HCD lens compatibility, eight memory banks for camera presets, and programmable button options.
You can find more information about the new H5X on Hasselblad’s website.
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"$7469.00 viewfinder included" seems to be very unreasonably priced. Not that I don't want this system with an IQ250 more than I want my right leg. But the Phase one AFD body (with viewfinder) is $1500 cheaper. https://captureintegration.com/product/phase-one-df-body/. Price and worth are relative concepts though.
Great. At last one starts having pretty nice ideas. Even the price is not dismaying
I just saw a mom with a 5DKIII. Well, guess I'm going to HAVE to buy a Hasselblad now.
Ryan, I'm not sure that you realise that the cost of $7469.00 doesn't include a lens or a digital back. A new medium format shooter would have to factor in those as well, which can make the price rocket. It's not high/mid/low end per-se, as whether it fits into any of those categories is up to the end user- are they going to use a 2002 16mp back or an IQ280 on it?
That's a good point. By wording it "reasonable", I was trying to convey some of this. I think the price is acceptable for what you get, and is worthy for new shooters to take a glance at as something to build off and grow with.
Don't get me wrong- I think it's a step in a very good direction that Hassy have decided to open up their system once more- no need to trade another body in etc, and the H5D bodies are honestly the best I've used.