There used to be a time when getting into digital medium format meant you had to put a mortgage on your house and your family. This time seems far gone now that a full kit can be found for under $20,000. With the promotion Hasselblad is running, it looks like Christmas is early this year.
Just like last year, Hasselblad dropped its prices by up to about 50%! It means you can get an H5D body along with a 50 megapixel back for just under $15,000. While it probably remains out of the budget most of us have, even as professionals, it is a very affordable prices for this kind of gear.
Amongst the couple of promotions, you will find the H5D-50 for $19,995 ($7,050 off), the H5D-60 with an 80mm f/2.8 lens for $24,595 ($7,805 off) or the same H5D-60 without a lens for $21,995 ($8,000 off). But the biggest promotion is on the H5D-50c, sold now for only $14,500 instead of $28,500. You'd still have to buy a lens to get a full kit, but that can be a very attractive offer!
If you cannot find an agreement with either your financial advisor or spouse before the promotion is over, you still have the option of buying the more affordable H5D-40. It's Hasselblad first price camera sold for only $10,995.
One can only wonder why Hasselblad is doing these huge rebates. Perhaps the big megapixel full frame cameras are making the medium format market even smaller. Or maybe it is just a way to make people talk a bit more about them. Because it seems like Phase One is becoming more known and talked about than Hasselblad amongst the youngest generation of photographers. Those that haven't started with film probably don't have that love for Hasselblad. No matter what the reason is, I personally hope medium format camera will keep becoming more and more affordable in the next couple of years as I think they still have a place in a professional photographer's bag for some uses. What do you guys think? Is this a desperate move or very smart marketing move from Hasselblad? Any of you planning to make good use of this promotion?