Nikon D850 Still Backordered for Months

Nikon D850 Still Backordered for Months

First shipped on September 8, 2017, the successor to the popular Nikon D810 is still potentially months away from hitting some customers' hands. For those who waited until the official launch of the camera, finding a D850 body before the holidays could prove to be challenging from some of the larger retailers.

Nikon’s 100-year anniversary has been marked by several provincial “belly flops” this year. Nikon first announced it could not keep up with the preorder demands of its latest flagship camera on August 28, 2017, and also failed to even fill 10 percent of those preorders on the first shipping day. So what’s going on with Nikon? Did they truly underestimate the customer demand and fail to properly prepare, or is this typical company strategy to extend fourth quarter revenue and earnings? Nikon recently announced they would also be shutting down one of their Chinese-based factories which mainly built compact digital cameras and DSLR lenses.

For the first time, the D850 sensor achieved 100 points at DxOmark, granted it didn’t hold the record of being the only one to achieve this very long. The Hasselblad X1Dc achieved 102 points, dethroning the D850 from being the best sensor on the market.

With the D850 receiving such positive feedback from the early adopters, it may be some time before everyone gets their own copy. In the meantime, the rest of us can anxiously await for the email notifying ours has finally been shipped.

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14 Comments

Jozef Povazan's picture

I just bought one yesterday online from Bestbuy Canada, will receive it tomorrow and no pre order. So simply browse around online and you find yourself one :).

Yours was the one that all the employees took home to try out. 😉

Jozef Povazan's picture

I hope they did, you know Nikon and new released cameras better be tested so issues can be found :)

Hey, good point! 👍🏼

I think the culture of hardware manufacture today has been compromised by the current philosophy with software where everyone is now a beta tester.

Michael Kormos's picture

But...That doesn't make for a good headline!

Lenzy Ruffin's picture

This is a great opportunity to patronize the mom and pop camera stores. This backorder thing happened last year with the Fuji X-T2 and rather than wait indefinitely for Amazon, B&H, Adorama, Best Buy, etc., I called independent camera stores around the country and found one in California that had the body and another one in Kentucky, I think, that had the lens I wanted. I had my new gear in a week and this was in December.

Aleksander Michaud's picture

100%. I got my D850 with absolutely no wait by being a regular customer at my local small-time camera store. Walked in, asked what the wait was, and walked out with one that day (granted they hooked me up by giving me dibs on a camera someone pre-ordered then flaked on, perks of being nice to your camera store employees). If you go where everyone else does (B&H, ETC), you're going to have to wait with everyone else.

Reginald Walton's picture

Now if they would just get that darn MB-D18 battery grip out the door, all will be right.

I feel guilty because we bought one and we’ve had it for weeks but nobody has used it yet.

I'll send you my mailing address so you can assuage your guilt. This is for you!

Madness!

Fritz John Asuro's picture

Got mine 2 weeks ago. Did a run at a fashion weekend to try it out... NO REGRETS, WORTH THE WAIT!

I'm not sure if it's allowed to sort of self promote, but I posted the photos on my Instagram (@fritzasuro.photo)

I believe one of the main points of this site is to "self promote."

I woke up yesterday and decided I wanted to try and pick one up. Called two stores and was the owner of a D850 an hour later. Call the small local dealers, they don't have nationwide waiting lists like the big stores.