It's been several years since the first predictions that 4K was going to be the new HD in the near future. It is 2020, and here, Tony Northrup tests his own prophecy against the current reality.
For those who haven't jumped on the 4K bandwagon yet, you need to have a solid foundation of hard drives and computing power, especially the former. If you switch to filming and editing in 4K, you will have video with gorgeous resolution that you can crop without hesitation, because there's so much pixel data you can play with. You can have shots that are slightly not in focus that you can keep when you know you're going to scale the video down anyway. All those good points, and yet, Tony Northrup decides to go back to good ol' HD. If you think that's an easy decision, think about the thousands of dollars he invested in infrastructure and computing power that could be saved and invested in something of a greater value. By greater value, I mean something that will be appreciated and would have a solid return on investment in a reasonable period of time. I personally agree that 4K is still not a profitable switch. It is like using a medium format camera. If you have clients that appreciate the results and pay you accordingly, you are at the right spot. Otherwise, using a camera with smaller files will be more than enough for you and your business. As a writer who posted articles on the topic that the market is not ready for 4K yet, I agree with the conclusion of this video.
What is your opinion? Is the market ready for 4K, and if you have done the switch, have you been returned your investment? What if you worked with 2K footage? Would it make a difference for your business profits?