Z Camera is a new startup that has come out with a camera they call the E1. What makes the E1 so special is that it is the smallest micro four thirds camera at the present moment. It shoots 16MP stills, offers 4K video recording, and has incredible low light performance. All in a package not much bigger than a Go-Pro.
The E1 from Z-Camera is looking to go head to head with the likes of Go-Pro while offering a substantially more robust and versatile package. Since the E1 utilizes a micro four thirds sensor it is able to capture a higher quality image than the smaller Go-Pro sensors. In addition, it has a more complex noise filtration system for an ISO range up to 102,400.
What makes the camera really unique is the fact that it also allows for interchangeable lenses. The Olympus mount it comes standard with will allow for users to customize their shooting experience based on their needs, something which is not a possibility with the Go-Pro. Of course, this does add to the size and weight, and that impacts portability.
The E1 also comes with a companion app that will allow it to be controlled directly from a smartphone. This can further extend the creative possibilities of this camera as users can choose to shoot remotely.
Though the E1 comes with a magnesium case the camera itself is visibly not as rugged and "adventure" tailored as the Go-Pro. Accessories such as a waterproof case, which are sure to come in the future, should help solve these issues. Again, adding a bit of extra bulk, but that might be a price some are willing to pay for the kind of quality you get from such a small form factor.
For more information make sure to check out the official Z Camera Kickstarter. MSRP for the Z Camera E1 is set at $699US.