Featuring the one and only comedian Randall Higgins, Call of Duty: Advanced Warfare Havoc has released this outstanding trailer for what they call the "KillCameraman." Poking fun at the obvious first person shooter point of view and how there's always a replay and video playback in a video game war zone. This is just an all around fun and perfect promo video to entertain us before the release of the new in-game bonus packs.
Yes, the video is outrageously silly, but from a marketing standpoint it's genius. Although I could have also seen this type of ad campaign used on a larger scale, such as a full game release rather than a bonus pack of maps and levels. It's just too good not to keep them coming. I really do appreciate the humor in the marketing tactic, and to place comedic gold like Higgins in the middle of it all just made photographers everywhere wish this exciting action-packed ad was a real gig.
[via Adweek]
16 Comments
this is awesome!
Bad ass! Would love to see the BTS for this! I wonder how much is live and how much is green screen
Brilliant!
3 minutes and 53 seconds... not even a smirk.
You guys should find a skit mocking child rape or genocide next.
Who shit in your Cheerios this morning?
I just don't think War is entertaining and it's definitely not funny.
My suggestion do not ever work as a photojournalist. You develop a real dark gallows sense of humor much like this commercial. It reminded me of many of the 187 & 914 calls I went on. This a extremely funny.
I pity you.
You don't get out often do you? You need to get out of your parents' basement. ;)
I have lost count of how many people I have seen died. You can laugh or you can cry and sometimes there is not much difference.
I get out quite often and I own my home. I've filmed 3 motorcycle fatalities on my gopro and destroyed the footage out of respect for the families and the deceased every single time.
You and I just feel differently about death.
The difference here it is was my job was to cover the news. Like I said you would not make it as a photojournalist.
I have zero interest in photojournalism so I'll agree with you 100% on that one.
Relax, dude. It's a freakin game promo. Take it for what it is and enjoy the creative. Geez.
That's amazing!! Well done. Hail the cameraman :D
I love the gallows sense of humor. It reminded me of the times I covered crime or accidents, we had that same sense of dark humor.
WTH!!! That dood under bid me on that job. He is doing it for $250 a day!!! Can you believe THAT $250!!!!! I told them no way I could do it for $250. I told them I would by $3K a day plus expenses, and then my creative license fee of $12K a year. They told me to shove my estimate up my…..
Come on!!! How are photographers suppose to pay their bills on that much less buy all that gear. He must be a trust fund photog.