Canon is in an interesting place right now, holding the largest market share, but seemingly behind competitors in innovation. In this interview, Canon discusses the future of professional mirrorless cameras, why certain cameras get limited features, and more.
DPReview sat down with several Canon executives recently and discussed much of their strategy in the camera market. Many have been frustrated with the company, accusing them of artificially hobbling the feature sets of cameras beyond a normal level and generally having a glacial pace of innovation. For example, in addressing the lack of simultaneous 4K and DPAF in the EOS M50, executives responded that that was simply something they would not put in a camera at that price point. With regards to professional mirrorless, Canon said:
...in terms of both autofocus and viewfinder [experience], we still believe there’s some work to be done before we can achieve the level of satisfaction that our users are looking for before they could confidently move from DSLR to mirrorless. That’s where we are right now. We’re still on the path to development.
Altogether, the interview is full of some interesting points that really illuminate Canon's philosophy and why they do things the way they do. Head over to DPReview for the full version.
I own a smartphone and I'm not the only one who doesn't take photos with them. So...yeah.
I’m pretty confident you’ve looked at photographs on your handheld device. Maybe you don’t use the camera, but to say you don’t use the screen?
Two things. One, I have looked at photos on my phone but only if a computer wasn't handy and I had to. Second, looking at a photo is very different from looking through a viewfinder to compose a photo. Actually, I'd say using a phone is more like using the LCD on the back of my camera which I have done from time to time to achieve critical focus but not to compose. It's actually kinda weird. I'll compose the shot through the OVF, with the camera on my tripod, use the LCD to zoom in to get precise focus and then look through the viewfinder again to verify the composition before pressing the button on my wired shutter release. Maybe less than a handful of times have I composed the shot with the LCD because I was holding the camera over my head or something like that.
They will make US politicians proud!
Lol i think he is comparing how politicians sit on their laurels and don't actually get any meaningful work done to how Canon is handling it's camera line XD I don't think he's wrong though. XD
Bingo! =)