OK Go's Latest Music Video Masterpiece Shows The Power of Drones in Video

OK Go has developed a name for themselves as making some of the most iconic and creative music videos over the last ten years. In their latest music video, released today, OK Go shows off a cleverly scripted video using motorized unicycles, umbrellas, and a single take video mounted on a drone. You need to watch this deliciously clever video with an equally catchy song to back it.

One can't help but think the title of this track, "Won't Let You Down" is a perfect way to describe the music video accompanying it. With incredibly smooth video work (to the point where it almost feels CGI at times), OK Go has been able to up the ante once again with their latest music video. Pairing those transitions with a simple and charming concept, results in one of the best music videos I've ever seen.

As for the setup...and some behind the scenes shots.

 

Perhaps videos like the one above are a prime example for the US Government to show the positive uses of video mounted drones. With a raging battle aiming to block them from the general public, it's up to us to show what positive productions can come from the use of drones in videography. With the right talent, and a clever concept, nothing is stopping the average videographer to create spectacular videos like the one shown above.

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8 Comments

Adam Ottke's picture

This is completely unbelievable. They keep aiming to impress and blow expectations out of the water every time....

Zach Sutton's picture

You can see that they've used some speeding up and slowing down of various video parts throughout.....which almost makes it more impressive...

Adam Ottke's picture

Yup. Pretty neat. I even will add that you don't really get the full effect that leaves you glowing until you get to the end. That major digital-readout-effect in analog with umbrellas all coordinated perfectly (and in 4 colors!!!!) is f#$%ing awesome!

Josh Robertson's picture

OMG... "Take 127"

jeff calbom's picture

C'mon FS, you're the kings of BTS. Find and show us the BTS for this insane production. I gotta see it.

Zach Sutton's picture

Thanks. I dug around for a long time and couldn't find much in terms of BTS. If I find anything, I'll add therm (I can find some more on Instagram for you).

This is an amazing concept and cinematography! Im still wondering did they use any stop motion on the video? thanks..