In a very open and broad-ranging interview, Fujifilm’s General Manager, Toshi Iida, has revealed exciting plans for the company's medium format GFX range of cameras.
Among camera manufacturers, Fujifilm occupies something of a niche, producing APS-C and medium format digital cameras, while happily ignoring the world of full-frame. Opher Behiri from cinema5D sat down to interview Iida, and Fuji fans will be delighted by many of the details.
One of the most exciting aspects to be revealed is Fujifilm’s intention to make the GFX series of cameras smaller and even more affordable. As medium format digital cameras go, customers are not exactly spoiled for choice when it comes to affordable options, and Fujifilm has been pushing the boundaries incredibly hard in recent years. The 51.4-megapixel GFX 50R costs a mere $4,499, and it seems that Fujifilm plans to make more medium format cameras that are less expensive than certain flagship full-frame cameras. “It’s always our mission to make the GFX a mainstream product,” Iida explains, promising reductions in both price and weight.
Along with the news about the plans for the GFX range, the interview discusses the impact of coronavirus and delves into why the X-T4 followed so closely behind the X-T3. As is often the case with Fujifilm, there’s a sense that the company pays very close attention to what its customers want and responds rapidly to feedback.
Does the prospect of even more affordable GFX options get you excited? Leave your thoughts in the comments below.