Premiere Rush, Adobe’s Social Media Focused Video Editor, Adds Essential Feature

Premiere Rush, Adobe’s Social Media Focused Video Editor, Adds Essential Feature

Adobe’s Premiere Rush app, a piece of software focused on editing shorter length, social media focused videos, has just received a major update to version 1.2. This update brings a major feature, requested by many users.

The app is cross platform compatible, available for iOS, Android, and desktop. It features simple but powerful tools for creating online content without the need for a complicated workflow. The included motion graphics templates make it easy to tailor the content to your brand, adding a professional polish with ease.

One of my favorite things about the app is the ability to shoot, edit, export, and share all from one app. Using a mobile device means the workflow has to be simple, since multitasking on mobile isn’t a good experience. The Premiere Rush app keeps all the necessary tools at your fingertips.

One thing that has been missing, however, is the ability to retime clips. Making speed adjustments, like ramping up or slowing down footage for dramatic effect, has become very popular, particularly within Premiere Rush’s target market. Until now, Rush hasn’t natively supported the ability to speed up or slow down clips.

With version 1.2, that has all changed. Adobe has launched full support for speed adjustments. With the ability to slow down or speed up footage, audio can become a challenge — but Premiere Rush also provides support for maintaining proper audio pitch. Lastly, the ramping is adjustable, allowing you to tailor the look of your footage.

Lastly, Premiere Rush’s new speed adjustments, like every other feature, syncs perfectly with Premiere Pro. This makes it easy to work with your projects on a bigger scale, when you’re back on your computer.

The app is available for download now at: iOS, Android, and desktop.

Alex Coleman's picture

Alex Coleman is a travel and landscape photographer. He teaches workshops in the American Southwest, with an emphasis on blending the artistic and technical sides of photography.

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I wish I could use it, but it has a relatively limited compatibility list for Android phones - even some phones running the latest version of Android (9) are not yet compatible. The individualized compatibility for phones even running the newest version of Android is troubling - if the app has to be updated to be compatible to each and every phone release, that will become a consideration in buying a new phone, and a potential barrier for rollout. I'm no app developer and I'm sure there's a good reason for the compatibility issues, but it is definitely frustrating for me when I'm picky on which devices I do and do not want to use.

I think the fragmented state of Android development is partly to blame. Different cameras, processors, and a range of other specs makes developing a complex app like this even more problematic. I definitely understand the disappointment.

I have this app, but one major item that it does not have, so not able to use at all. There is no way to detach audio from film. If I want to cut out certain sections of a 4 min clip, I then get sound “chopped” into. I movie has detach audio. I am more of a hobbyist with video. But this software sucks, and on my ipad, slow takes a lot of time to you and ramp up. BOOO Adobe. So I will will stay with lumafusion filmic Pro. Adobe in my view just wants more revenue on half baked software

Interesting- I haven't had that exact issue. You're saying you'd want to cut the video down, but preserve the entire 4 minutes of audio? Definitely a good suggestion to pass along to the team.

Have to agree with both comments below: it's inconceivable to me that this is not available for the LG V40 - it's an actual creators phone that goes deep manual for still and vids and is otherwise amazing. How it's not available yet - even as an 'unofficial/use at your own risk' version baffles me. As a former Mac/Apple evangelist and creative professional who moved everything to PC/Android a couple of years back, I've gotta say "C'mon Adobe - get it together!"

Hey Larry- I get the disappointment. I think it can be tied to the diverse state of hardware and software on Android, which makes development more complicated. To relate it to your PC experience, think about drivers. On Windows, at least in older versions, you had to manually add drivers for things like graphics cards or sound cards, while OS X updated everything through Software Update. Apple was able to push those updates more consistently because they had a lot more defined range of hardware.

Nokia 8, Android Pie August 2019 update, 1440p IPS, 6GB RAM, Snapdragon 835 and still not available.
What a shame, let's see if the APK is out there.