Pantone, one of the biggest authorities on the subject of color, has just declared its color of the year for 2020. Which did they choose, and why do photographers need to know it?
December always brings an announcement from Pantone regarding which color will be important for the following year. For over 20 years now, the company has consulted various forecasts from industry insiders to work out which particular shade will wear the crown for the next 12 months. If you thought 2019 had more than its fair share of pastel pinks tones, then you have Pantone to thank for choosing living coral as the color of the year for 2019. This pinkish tone will soon, however, make way to PANTONE 19-4052, Classic Blue.
While many may think this announcement is just a marketing ploy by the company, Pantone does use sophisticated trend analysis to work out what to choose, and many creative industries take note. For photographers, I think you at least need to know what the color of the year is. That way, you can either embrace or renounce it. For the photographers who want to stay ahead of the curve, now is the time to start planning shoots, changing branding, or producing relevant promotional material. The good thing about this year's color is that it's more timeless than some of their previous choices. This is good news for us, as it means it shouldn't date too quickly if we decide to use it.
Will you be actively using the new color of the year or not? We'd love to hear your thoughts in the comments below.
Lead image by Pixabay, used under Creative Commons.