GQ has been caught publishing an image in which two female CEOs were Photoshopped in. The photo was taken during a trip where a series of “tech titans” took to a small Italian village in order to visit luxury designer Brunello Cucinelli, but a BuzzFeed News editor called them out after feeling the image looked suspicious.
The two women in the photo, SunRun CEO Lynn Jurich and Peek CEO Ruzwana Bashir, clearly look out of place. The lighting and pixelation don’t seem to match the other subjects pictured in the photo.
Taking to Twitter, Ryan Mac, of BuzzFeed News, voiced his wariness. A Google reverse image search from one of his followers revealed an original version of the same photo, which only contains the 15 men, with no sign of Jurich or Bashir.
The image was traced back to a LinkedIn account, that of Ferdinando de Bellis, a partner at an Italian communications firm that has worked with designer Cucinelli. A representative, replying to BuzzFeed, explained:
When we realized we didn’t have a shot where all attendees were represented, we added in photos of two female CEOs taken during the weekend. The photos were shared and approved with all the participants including the two women, Lynn Jurich and Ruzwana Bashir, before posting them on Instagram and they also shared the group photo on their own Instagram handles. We meant no harm or had any malicious intent in doing this and we are sorry.
GQ also amended their article, claiming to have no knowledge of the alteration. “An image provided by a Brunello Cucinelli representative that did not meet GQ’s editorial standards was removed from this story,” the magazine said.