Huawei has published an ad of its new mobile gadget sporting several cameras and impressive AI specs for the avid selfie-taker. We, as photographers, love behind-the-scenes images, and this one is both informative and hilarious.
In this Egyptian commercial Huawei tells us about the multiple cameras on the phone equipped with AI that can post process selfies, recognize faces, recognize scenery, and simulate bokeh. Heading onto the official page of that phone model you can see that they admit the photo samples are not taken by their phone which may raise a few questions in your mind, or at least an eyebrow or two.
But let's go back to the commercial. The spot where the couple takes a photo at home shows us how the AI kicks in and airbrushes the recognized face of the female model even if she hasn't put her makeup yet. While we can say a lot of things about the post-processing involved in this photograph, the more interesting story is a behind-the-scenes image posted by the actress Sarah Elshamy herself on her Instagram account. This image has been already deleted, but below is a screenshot of her Instagram post together with the frame from the commercial showing that moment.
You can clearly see a DSLR on a tripod taking a photograph of a couple where the man pretends to hold a phone (their phone) with his left hand. What was the reason for not using the phone while having all that well-lit and controlled environment? Yes, Huawei never said these images (or the images on their website) were taken by their phone, but do you think that's honest advertising?