Professional users — especially those in creative fields — that have long relied on Macs as Apple's ever-faithful followers have had much to be disappointed by in Apple's latest product releases. The Mac Pro helped alleviate some concerns over Apple's commitment to professional users, but the lack of updates to that line since its launch, the lack of larger or more RAM-crammed MacBook Pros, and the lack of iMac updates altogether bring Apple's commitment to its most loyal user-base into question. Will Apple CEO Tim Cook's recent words be enough to persuade macOS lovers to stay the course?
"The Pro area is very important to us," Cook said during a shareholder-meeting Q&A in Cupertino today. In typical Apple vagueness, he continued, "The creative area is very important to us in particular."
While these are incredibly non-specific comments about Apple's product pipeline for the professional market, Cook gave a more reassuring statement following these:
Don't think something we've done or something that we're doing that isn't visible yet is a signal that our priorities are elsewhere."
With Apple now going on several years without significant updates to its professional desktops, many would be right to question the company's goals for professional products. However, Cook's statements today were the most telling, however vague they may still be and however little we may still know. Naturally, there seems to be something that Apple has done and perhaps yet another "something" that Apple is doing that simply "isn't visible yet."
For the professional Mac users out there, are these comments enough to keep you going? If your attitude is a more patient one, does this give you hope for the near future, regardless of whether you were considering a switch? Or do you foresee more unfulfilled promises? Let us know your thoughts.