I'm generally not a fan of the opt-out model. It's an easy way to push unwanted features, changes, or price increases onto an end user, often without them noticing until it's too late. It's like someone slipping a steak into my all-vegetarian cart at the grocery store when I'm not looking. Unfortunately, Zenfolio just slipped a big T-bone into its users' carts.
Albums are one of the most lucrative products for wedding photographers. Even in the digital age, many couples still cherish a bound book of their special day and are willing to pay handsomely to work with a photographer's expert eye in designing and printing one. Zenfolio has quietly announced a new "feature" for its users that automatically gives their galleries a "Create a Photo Album" button. Clients can then make their own albums, the production of which will be outsourced to Zenfolio, leaving the photographer to receive a commission of $100, a pittance in comparison to doing it yourself. Even if I preferred the convenience of this hands-off approach (I don't), I would still rather have the option to activate it myself instead of it being pushed upon me.
This new feature will be live to clients starting on April 15. If you'd like to opt out, go to your Zenfolio home page, click the "Selling" tab, select "Photo Albums," and select "Disable Photo Album Service For Your Clients," then click "Save."