There are many reasons for a professional photographer or video editor to shell out thousands of dollars for Apple's new Pro Display XDR monitor. But only Apple would be arrogant enough to think anyone — professional or otherwise — should shell out $1,000 for a stand to go with it.
You read that right. One thousand U.S. dollars to hold upright the monitor you just spent $5,000 or $6,000 to purchase. It tilts! It rotates! It raises and lowers! Come on.
I'm an unabashed Apple fan. I typed this story on a MacBook Pro, I use two iPad Pro 12.9" tablets for work and for fun, and I have an iPhone X. I love tech, and I'm willing to put out the money to acquire the latest and greatest gadgetry that makes my life a little more streamlined and, yes, fun. And I'll defer to Fstoppers colleague Steven Kampff who argues Apple's Pro Display XDR is worth it. But charging $1,000 for a monitor stand is the height of absurdity.
The very idea of spending as much on a hunk of metal to hold up your display as you would for a portable computer that puts the world at your fingertips and fits in your pocket is almost maddening.
Some may argue that given the exorbitant cost of a high-end monitor such as a Flanders, paying an additional $1,000 to bring your total cost to $6,000 or $7,000 for a quality display (and stand) is still a bargain. But, realistically, what's the point of spending that much extra money for a stand?
You can literally just lean the monitor against your new Mac Pro computer or even prop it up with a stack of books, such as Business Plans For Dummies, The Total Money Makeover, Stack Your Savings, and Why Didn't They Teach Me This in School?: 99 Personal Money Management Principles to Live By, all of which would represent a better investment spending than $1,000 on a stand.
You'll probably want a more stable solution for your $6,000 monitor, but there are plenty of actual stands that retail for far less than Apple's. While they may not carry the status of a Cupertino product, they'll hold your monitor in place all the same.
I'm all for getting immersed in the Apple ecosystem, but the Pro Stand simply doesn't fit in at that price.
Would you spend $1,000 on a monitor stand? Drop a comment below and let us know what you think of Apple's pricing.