How Photoshop’s Enhanced Frame Tool Can Boost Your Online Sales

Adobe Photoshop’s frame tool recently got a substantial upgrade that makes it more versatile and useful, especially if you're creating unique visuals or presenting images for sale. This tool often goes unnoticed, yet it opens up new creative options and practical applications.

Coming to you from Anthony Morganti, this informative video breaks down how Photoshop's enhanced frame tool can quickly elevate your image presentations. Morganti explains that the frame tool has long existed in Photoshop, offering basic shapes like rectangles and circles, but the new version adds triangles, polygons, and custom shapes like animals, boats, and leaves. He demonstrates using the custom shape option, selecting a sailboat silhouette, and applying generative AI to fill the frame with a sunset. The ease of resizing, reshaping, and repositioning your images within these new frames is straightforward and intuitive. Morganti’s demonstration emphasizes how quickly you can transform a blank canvas into an appealing, custom-designed image.

In the video, Morganti also highlights another practical use of the frame tool—selling your images online. He demonstrates how you can place your photographs within virtual frames displayed on room mock-ups, which helps potential buyers visualize how an image might look on their wall. Using a simple rectangle shape, Morganti places an artwork neatly within a virtual mat on a stock image of a room, instantly enhancing its appeal for online marketplaces like Etsy. He goes further, showing how multiple images can be quickly and neatly framed on a nursery wall, giving prospective buyers clear, realistic previews. This practical example underscores why this upgraded tool might be particularly valuable to you if selling prints or artworks is part of your photography business.

Another interesting aspect Morganti covers is Photoshop’s flexibility in modifying both the frames and images independently. He illustrates this by resizing frames after images have been imported and repositioning images within the frame boundaries. He demonstrates how quick keyboard shortcuts streamline these adjustments, making it faster to produce appealing, sellable presentations. This flexibility in editing means you're not locked into your first layout, which could save you significant editing time. Check out the video above for the full rundown from Morganti.

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Alex Cooke is a Cleveland-based photographer and meteorologist. He teaches music and enjoys time with horses and his rescue dogs.

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