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Jeff Rojas
New York, NY

Articles written by Jeff Rojas

Three Things to Know Before Exporting to Black and White

The perfect black and white conversion technique will vary from photographer to photographer and rightfully so, because there’s truly no perfect technique. it’s subjective. However, there are three key areas that many photographers will overlook before exporting their files that directly influence how their final image will look.

1 Light Beauty Portrait Setup

I have a lot of respect for photographers who solely focus on beauty imagery. It’s definitely a skillset that I’ve been honing over the past few years, but ultimately one that I’ve come to develop an appreciation for. However, beauty photography does not have to be terribly difficult. In this tutorial, I’ll show you how to create beautiful beauty lighting with a single studio strobe and a reflector.

5 Things to Know Before You Start a Photography Business

In the past few months, there have been a few articles circulating around the photography community emphasizing whether or not you should commit to making this your career. Regardless of your position, I feel it’s my moral obligation to express five things most aspiring photographers don’t realize before they make that commitment.

An Easy Way to Enhance Freckles

Freckles are in. As more and more brands and publications start opting to hire models with realistic “imperfections,” we’re bound to see more and more ads with speckled skin. Score one for realistic expectations! However, lighting freckles isn't easy, as most broad light sources will flatten the tone in the skin. Here’s a quick tutorial on how to bring back and enhance freckles in Adobe Lightroom.

Facebook Likes Mean Nothing - Here's 3 Steps to Grow Your Following the Right Way

Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.

Three Things You're Doing Wrong When Retouching

Retouching, much like photography itself, is a really subjective topic in the community. What one photographer considers great, another considers mediocre. While there are many debatable topics regarding retouching, I think it’s important to note these three things most photographers get wrong when they’re retouching.

The Complete Guide to Color Management: Color Made Easy

Color management can be one of the most boring topics to learn as a photographer, right up there with topics like digital asset management and accounting. They all have one thing in common, however: they’re important parts of being a photographer. Learning how to manage color doesn’t have to be difficult, however. Consider this your crash course introduction in learning how.

Going for Gold - How to Submit to Print Competitions on a Budget

Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important.

Three Thoughts That Hold You Back as a Photographer

Artists struggle with many emotions throughout their day. One of the most typical emotions is a sense of inadequacy, both in business and creativity. How many times has budget, fear, and challenge stopped you from getting things done? Whatever your excuse is, it’s just that: an excuse. Here are three thoughts that are holding you back as a photographer and how to overcome them.

How You Can Create Cinematic Lighting as a Photographer

Most photographers who learn the basics of lighting usually take light for granted. Lighting seems pretty simple at first: If there’s an absence of light, just add a strobe. Isn’t that why we all love on-camera flash?! I’m joking. Learning how to give light motivation is truly the easiest way to create cinematic lighting, and it’s a lot easier than you’d think.

Three Ways to Handle an Angry Client

As a photographer, you’re in the business of making people look and feel their best. Unfortunately, it’s impossible to make every single client happy. You’re inevitably going to encounter an angry client at some point in your career. Learning how to either defuse or compromise in that situation can mean the difference between losing and keeping a client or even avoiding a lawsuit. Here are three steps every photographer should use in those situations.

How to Tackle 99 Problems on Set

More often than not, things aren’t going to go the way that you want them to on set. Things are going to break. Things aren’t going to work. Models aren’t going to show up. That’s life. Deal with it.

3 Reasons Why You're Failing As a Photographer

If you consider yourself an artist, with the sole intent of getting hired to create beautiful imagery and hope that people are going to come knocking at your door to buy your images, congrats! You’ve failed as a photographer in 2015.

From Zero to Niche in One Hour

Building a respectable name for yourself as a photographer can oftentimes feel impossible, especially in a market saturated with other photographers. In an industry with so much competition, you need to differentiate yourself and your work from the rest your competitors if you really want to stand apart from everyone else. That sounds extremely overwhelming, but there is a very practical and efficient way to carve out your own niche in this market.

Lighting on a Budget - 1 Speedlight

If there’s anything that you’ll quickly learn about me, it’s that I love simplicity, both professionally and personally. It’s the only way that I keep my sanity between trying to balance producing shoots, contacting clients, editing, teaching, writing and riding my motorcycle. Now, to be extremely clear, it wasn’t always that way. Like a lot of beginning photographers, I insisted on complicating things for myself.
The Fashion Photographer's Guide to Mood Boards: Save Yourself a Headache

Many beginning photographers find it very difficult to translate their vision verbally. In order to save yourself time, effort, and frustration the day of your shoot, use a mood board. Mood boards are visual collages of inspiration designed to provide your team or client with a visual reference guide that everyone can agree on before your photo shoot.

Lighting on a Budget - 2 Speed Lights

Most amateur photographers assume that they need to buy a ton of expensive gear in order to compete or reach the level of most professional photographers. I’m quite guilty of doing the same. As a matter of fact, I spent the first couple of years studying the work of photographers that I admired and I was quickly intimidated by their level of production. I didn’t think that I could possibly afford to invest in the type of equipment they used. It wasn’t uncommon to see these photographers use 3+ studio strobes on set, along with a seemingly endless list of modifiers they had access to. Their level of production just didn’t fit my personal budget at that time.

5 Ways to Market Your Photography for Under $50

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.