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Jeff Rojas
New York, NY

Articles written by Jeff Rojas

1 Light Beauty Portrait Setup

I have a lot of respect for photographers who solely focus on beauty imagery. It’s definitely a skillset that I’ve been honing over the past few years, but ultimately one that I’ve come to develop an appreciation for. However, beauty photography does not have to be terribly difficult. In this tutorial, I’ll show you how to create beautiful beauty lighting with a single studio strobe and a reflector.

An Easy Way to Enhance Freckles

Freckles are in. As more and more brands and publications start opting to hire models with realistic “imperfections,” we’re bound to see more and more ads with speckled skin. Score one for realistic expectations! However, lighting freckles isn't easy, as most broad light sources will flatten the tone in the skin. Here’s a quick tutorial on how to bring back and enhance freckles in Adobe Lightroom.

Three Things You're Doing Wrong When Retouching

Retouching, much like photography itself, is a really subjective topic in the community. What one photographer considers great, another considers mediocre. While there are many debatable topics regarding retouching, I think it’s important to note these three things most photographers get wrong when they’re retouching.

The Complete Guide to Color Management: Color Made Easy

Color management can be one of the most boring topics to learn as a photographer, right up there with topics like digital asset management and accounting. They all have one thing in common, however: they’re important parts of being a photographer. Learning how to manage color doesn’t have to be difficult, however. Consider this your crash course introduction in learning how.

Three Thoughts That Hold You Back as a Photographer

Artists struggle with many emotions throughout their day. One of the most typical emotions is a sense of inadequacy, both in business and creativity. How many times has budget, fear, and challenge stopped you from getting things done? Whatever your excuse is, it’s just that: an excuse. Here are three thoughts that are holding you back as a photographer and how to overcome them.

How You Can Create Cinematic Lighting as a Photographer

Most photographers who learn the basics of lighting usually take light for granted. Lighting seems pretty simple at first: If there’s an absence of light, just add a strobe. Isn’t that why we all love on-camera flash?! I’m joking. Learning how to give light motivation is truly the easiest way to create cinematic lighting, and it’s a lot easier than you’d think.

Three Ways to Handle an Angry Client

As a photographer, you’re in the business of making people look and feel their best. Unfortunately, it’s impossible to make every single client happy. You’re inevitably going to encounter an angry client at some point in your career. Learning how to either defuse or compromise in that situation can mean the difference between losing and keeping a client or even avoiding a lawsuit. Here are three steps every photographer should use in those situations.

From Zero to Niche in One Hour

Building a respectable name for yourself as a photographer can oftentimes feel impossible, especially in a market saturated with other photographers. In an industry with so much competition, you need to differentiate yourself and your work from the rest your competitors if you really want to stand apart from everyone else. That sounds extremely overwhelming, but there is a very practical and efficient way to carve out your own niche in this market.

Lighting on a Budget - 1 Speedlight
If there’s anything that you’ll quickly learn about me, it’s that I love simplicity, both professionally and personally. It’s the only way that I keep my sanity between trying to balance producing shoots, contacting clients, editing, teaching, writing and riding my motorcycle. Now, to be extremely clear, it wasn’t always that way. Like a lot of beginning photographers, I insisted on complicating things for myself.

Lighting on a Budget - 2 Speed Lights

Most amateur photographers assume that they need to buy a ton of expensive gear in order to compete or reach the level of most professional photographers. I’m quite guilty of doing the same. As a matter of fact, I spent the first couple of years studying the work of photographers that I admired and I was quickly intimidated by their level of production. I didn’t think that I could possibly afford to invest in the type of equipment they used. It wasn’t uncommon to see these photographers use 3+ studio strobes on set, along with a seemingly endless list of modifiers they had access to. Their level of production just didn’t fit my personal budget at that time.

5 Ways to Market Your Photography for Under $50

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.