Articles written by Andrew Faulk

Photographers are often perplexed by the variety of clients they encounter each day. Even with a target market identified, it seems that no two patrons are the same. Though with time and patience, photographers can begin to categorize clients. By understanding different client types, photographers can not only reflect upon their current marketing strategies, but can understand how to market to a wider range of consumers.

When it comes to price, everything we think we know is an illusion. Consumers assume that paying handsomely for something magically increases the product’s quality. We can acknowledge that there is a logical fallacy in this thinking. By understanding perceived value and the nature of the psychological construct, photographers can climb into the mind of a consumer, reflect on their marketing practices, and transform their new understanding into increased revenue.

For most, light painting photography is out of reach. Usually requiring a DSLR setup, most photographers don’t want to spend the time, energy, or coin to create dynamic images painted with light. But, for those who love the idea of using concentrated light to add flare to their images with little to no effort, Pablo is here. The new app for iOS helps even the most amateur photographer create long exposure photos and video at the touch of a screen.

For photographers Frank Diaz and Deb Young, success is manifesting in many ways; features in industry publications, awards, and gallery representation. By setting their egos aside and collectively using their talents to create an ever growing body of work, the duo’s International Collaboration Project (ICP) continues to gain steam. But the project’s weight cannot be measured by the amount of print sales or awards it has already collected. The nature of the project defines their career and makes the rest of us question our solitary nature as photographers.

The concept of permanence is flawed. Nothing can keep its state, unchanged indefinitely. What is young and vibrant will eventually wither and fade. I never fully grasped this simple truth until my father lay dying in the next room. While he would always be my father, I realized my dad wasn’t as permanent as I once thought. I had confused permanence with stability, and stability was exactly what I needed as my world spun out of control. Gut-punched, I reached out for the most stable thing I could find: my camera.