Fujifilm's GFX line of mirrorless cameras turned the paradigm of medium format on its head by making it far more affordable, so much so that it has become a viable alternative to full frame, particularly for people like portrait, wedding, and landscape photographers. If you are interested in the camera for your work, check out this fantastic video review that discusses one photographer's thoughts on the camera after using it for landscape work for a year.
Coming to you from Andrew Marr, this excellent video review discusses his thoughts after a year with the Fujifilm GFX 100S medium format mirrorless camera. The GFX 100S is definitely one of the most interesting cameras on the market at the moment. The original model, the GFX 100, offered an incredible 102-megapixel medium format sensor paired with features and capabilities traditionally reserved for cameras with smaller sensors. The GFX 100S keeps pretty much all those details except for the built-in grip and cuts the price almost in half, making it a viable alternative to upper-level full frame options. On top of that, you get top-of-the-line dynamic range that is a huge boon for landscape work and Fuji's beloved colors, making the GFX 100S quite the appealing camera. Check out the video above for the full rundown from Marr.
Certainly better than the Canon, Nikon and Sony offerings. But if I wanted the ultimate landscape camera I would buy a Phase One.
Which part of the ultimate resonates to cost saving?
Phase One is something you can easily buy, with excellent support. Not something very bespoke would provide. As a phase one user, I think the IQ4 150 files and the SK lenses pack a punch that the GFX don't match. The GFX represent excellent value and we are all free to spend our money where we want...
and there goes the most patronising post of the month. 'Phase One is something you can easily buy'. Cop that, any young, or up and coming photographers, let alone any amateur....
I'll give you a more patronising comment, that if you don't have the money you can buy anything... easy as in availability... everyone has their budget and they make choices what to do with it... if the context is "ultimate camera" you're going to have a ultimate budget...
Nah my X-T2 does fine, i can carry around a body and 3 zoom lenses for less size, weight and price than a GFX and 32-64.
I use both the Nikon Z7 and the Fuji GFX 100S and love both systems. I find that they compliment each other quite well.