Simon Gerzina writes:
The shoot was a test shoot for Ford Models here in NYC, who I shoot for somewhat regularly. The models were Jennifer and Davina - both of them are with Ford and it turns out they're both from Belgium and have mostly worked in Europe but were being rotated through the New York market. My team was Anita Nouryeh on makeup, Annie Reynor on hair, Marissa Adele on wardrobe, Evan Lewis assisting me. Evan also handled the video camera when he wasn't busy with anything else. Shoot took place at my studio in Brooklyn.
We went into the shoot with no real plan: I know what kind of looks Ford likes for their models, so it was just a matter of working within that framework and figuring out what each model's look called for and what we had the wardrobe to support. My brief in advance to the wardrobe stylist was "bohemian chic", which is clearly pretty vague. As each model walked in we tried stuff on her, decided what fit and what we liked, came up with the matching hair and makeup direction.
I tend to keep lighting really simple on these kinds of shoots, mostly because we have to move really quickly and Ford (and most other agencies) prefer that the production is kept fairly simple and inobtrusive. The studio looks were all lit with a 5' octa opposing a silver reflector panel, both of which moved a bit from setup to setup. The head was a Profoto Acute/D4 powered by an Acute2 1200 pack, triggered by PocketWizards. There was another studio look that wasn't cut into the video, and which the agency hated, that was lit really moody with just a pair of gridded strobes for a spotlight effect. The outdoor images were lit with a Profoto AcuteB pack and head with just a Zoom reflector, all handheld by my assistant. In the walking shots he was walking along behind her, just out of frame, and we did the motion 6 or 8 times.
I shot everything on a Nikon D300, mostly with a Nikkor 17-55/2.8 AF-S lens, though the Nikkor 85/1.4D was used outdoors. Processing was minimal, with initial balancing and tweaking in Adobe Lightroom and finishing in Photoshop, though no major retouching was necessary. B&W conversions were done in Lightroom.
Check out Simon's site at http://simongerzina.com/ and check out his Profoto bio at http://blog.profoto-usa.com/?p=783