Stop Shooting Postcards: A Better Way to Approach Travel Photos

Most travel photos look the same, and you know it when you scroll through your own gallery. You visit an incredible place, come home excited, then realize the images feel flat and forgettable.

Coming to you from Max Kent, this thoughtful video argues that the problem is not your camera or your settings, but what you choose to point the lens at. Kent says most people walk into a new city, get swept up in the landmarks, and start firing away. The Eiffel Tower. The big cathedral. The famous bridge. You end up with photos that look like postcards you have already seen a hundred times. They record what the place looks like, but they say nothing about what it feels like to stand there. That shift, from documenting sights to interpreting mood and daily life, changes the kind of images you bring home.

Kent pushes you to think beyond the obvious subject. Instead of photographing the tower itself, look at how people behave around it. Watch the gestures, the pauses, the small interactions happening at the edge of the scene. A landmark is static. The life around it is not. When you focus on those quieter details, your photos start to separate from everyone else’s. You are no longer competing with every tourist who stood in the same marked spot on the pavement.

One practical change he suggests is carving out time to shoot alone. Travel usually means compromise. You are with friends or family. Someone is hungry. Someone is tired. The light is perfect, but the group wants to move on. When you get even an hour by yourself, your mindset shifts. You slow down. You notice patterns. You wait instead of rushing. That mental space shows up in the frame. The images feel considered, not grabbed in passing.

He also recommends getting out early, around 6:00 a.m., before the streets fill up. At that hour, you trade harsh midday light for blue hour or the first stretch of golden light. More important, you trade tourists for locals. Shop owners setting up. Workers grabbing a quick espresso. Streets being washed down. The atmosphere is different. The pace is different. You see a side of the city most visitors sleep through.

Another point worth taking seriously is how much you rely on ratings and lists. It is easy to search for the “best” spots and follow the 4.8-star trail. That approach almost guarantees you will stand where thousands of others have stood. Kent suggests walking two streets away from the crowd instead. Not miles. Just far enough that the energy changes. A small port instead of the main viewpoint. A side street café instead of the famous square. These places rarely show up on a top 10 list, yet they often hold the moments that feel specific and personal.

He shares an example of heading away from the main strip in Sorrento and finding a quiet harbor that produced one of his favorite images from the entire trip. No search engine would have sent him there. Curiosity did. That mindset, carrying a camera and wondering what is down the next street, leads to photographs that feel discovered rather than collected.

There is more in the video, including how he keeps himself on track during longer trips and the checklist he built after months of travel, so you can see how he applies this approach in practice. Check out the video above for the full rundown from Kent.

Alex Cooke is a Cleveland-based photographer and meteorologist. He teaches music and enjoys time with horses and his rescue dogs.

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