From selling belts out his van to inventing one of the most popular cameras of our day – it must be surreal for GoPro founder Nick Woodman to look back at his companies growth. Not only is GoPro the go-to for the filmmaking community, but Woodman has successfully spread into a much wider market. In the same way that the iPhone has spawned an entirely new generation of photographers, GoPro has empowered athletes to become their own camera men. The popularity of the GoPro is only strengthed by relationships with almost every brand imaginable. As millions watched Red Bull dropped Felix Baumgartner from space, the footage was courtesy of the unmistakable grey box strapped to his chest.
Owning The Market
As the brand continues to grow, so does their technology. The most recent camera, Hero 3, exceeded expections by introducing wi-fi compatibility, 4k video (albeit at 12fps) and excellent low light capabilities. Woodman not only created the action camera market: he is intent to rule it. Competing company “Contour” went bankrupt earlier this year as a result of GoPro’s quality product and aggressive marketing.
Contour Co-Founder Marc Barros had this to say:
“Despite making what many thought was the best product on the market, the gap between us and GoPro wasn’t shrinking, it was increasing. With each incremental dollar in revenue they gained, the gap widened as they plowed that money back into marketing, forever separating the recognition in consumers’ minds.”
Make Way For The GoPro Hero4?
It’s been a year since GoPro launched their Hero3, and many are wondering what could be next. It’s far from official, but Ambarella may have answered that question. Ambarella, the company responsible for creating GoPro’s current SoCs, launched their latest A9 4K Ultra HD Camera SoC earlier this year. Here are the specs:
4K Ultra HD H.264 Encoder
° High Profile with B-frames for high efficiency
Super High Frame Rate Modes
° 1080p120 and 720p240 for action videography
°700Mpixels/s oversampling performance ° Multi-exposure HDR and WDR tone mapping ° Electronic image stabilization (EIS) ° Improved MCTF with advanced sharpening
° 700Mpixels/s oversampling performance ° Multi-exposure HDR and WDR tone mapping
° Remote viewfinder, playback ° Upload pictures and video to social media
While a GoPro Hero4 is far from official, it's inevitable that a new Hero is coming. Rumors are only strengthened as GoPro’s website is offering sizable discounts on the Hero3.
Although the Hero 3 is an unbelievable bang-for-the-buck, I’m really hoping that a newer model can solve issues like weak battery life and poor wifi range.
What would you love to see in the next generation of GoPro Hero cameras? Let us know in the comments below!