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Matthew Jones Stands Out to Photography Clients with His Pocket Portfolio

Matthew Jones Stands Out to Photography Clients with His Pocket Portfolio

In this age of an increasingly competitive photography market, we shooters need to utilize every tool possible to make us stand out in the pack. My buddy Matthew Jones has gone back to basics with his printed pocket portfolio. He has found that in a world of modern digital portfolios, these printed books allow prospective clients to not only have something that they can take home and remember his work by, but it even easily fits in their pockets! Jones shares his thoughts on the benefits of having a pocket portfolio below.

Flying Your Photography Gear Using a Media Rate

Flying Your Photography Gear Using a Media Rate

Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.

Branding and Logo Design for Photographers: Part 1 of 2

Branding and Logo Design for Photographers: Part 1 of 2

Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.

How to Get More Traffic to Your Wedding Photography Blog

How to Get More Traffic to Your Wedding Photography Blog

One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!

Nikon D7200 Quadruples Low-Light Capabilities with Native ISO 25,600

Nikon D7200 Quadruples Low-Light Capabilities with Native ISO 25,600

Nikon announced its new flagship DX-format (APS-C) DSLR, the D7200. While these announcements are often lacking in the excitement that their big brothers command with new releases, this one has two new tricks up its sleeve. Aside from the largely expected 24-megapixel sensor, added built-in Wi-Fi, and more powerful EXPEED 4 image processor, the D7200 features TWO stops of extra low-light performance, letting in four times as much light with a native ISO of 25,600.

Learn The Many Uses of White Seamless with Zack Arias

Learn The Many Uses of White Seamless with Zack Arias

There are shooters who spend 100's if not 1000's of dollars on courses to learn what you can learn in these two videos from DEDPXL. In them commercial, editorial photographer Zack Arias goes into great detail on how to light your subjects with a seamless white background set up. Learn everything from studio dimensions, light and model positioning, camera and light settings, post production, equipment use, taking the background from black to white and more tips and tricks then you can retain in one viewing.

Photoshop Video Tutorial #2: Layer Masks from The Beginners Basics Series

Photoshop Video Tutorial #2: Layer Masks from The Beginners Basics Series

Brand new to Photoshop? Literally got hooked up on Adobe Creative Cloud last week? If so, more than likely you're fumbling around trying to make sense of the damn thing, and are looking for some help. Online videos about Photoshop techniques number in the hundreds of thousands, and it's quite likely you've watched at least half of those by now. If you've had trouble finding video tutorials for you, the bare bones beginner, then my Beginners Basics Series videos are for you, and I welcome you to check out Lesson #2: Layer Masks.

Composite Tutorial: Movie Poster Style Embers and Sparks

Composite Tutorial: Movie Poster Style Embers and Sparks

When it comes to compositing, more often than not it's the little things that take an image from good to great. In this tutorial I show you how to pull off a simple yet very effective way to create those small embers and sparks that are all the rage in Hollywood action movie posters. Adding details like sparks, debris, fog, dust, etc. to your composites can change the overall mood of your composites and give them that epic feel you are looking for!

Instagram's Latest Weekend Hashtag Project Takes the Last Stab at Targeting Vine

Instagram's Latest Weekend Hashtag Project Takes the Last Stab at Targeting Vine

Having been on Instagram ("IG") for over four years now, it's been incredible to see the evolution from a basic photo taking, filter adding iPhone application to the world's fastest growing social network. Since its purchase by Facebook almost three years ago, IG has fought its way to the top. IG has added feature after feature, competing directly with other social networks, like Vine, to stay ahead. This weekend, Instagram is taking it's last shot to finish them off and it makes me so very happy!esw3

Aaron Eveland's Hawaiian Sunsets - Based on 'The Endless Summer' - Will Have You Booking an Immediate Flight to Hawaii

Aaron Eveland's Hawaiian Sunsets - Based on 'The Endless Summer' - Will Have You Booking an Immediate Flight to Hawaii

Aaron Eveland, the videographer of the wedding duo in Hawaii known as Makai Creative, set out to recreate the classic look of The Endless Summer movie poster – gigantic sunsets behind surfers on the beach – and that he did with the help of a Canon 800mm f/5.6 lens, a 2x Extender, and a lot of trial and error. It’s all worth it as you can see in his short film, Sunchasers.

How To Make Sure Your Pictures Are As Clean As Possible

How To Make Sure Your Pictures Are As Clean As Possible

It is no secret that a picture will rarely look the same on every media. Even from one screen to another there can be a huge difference! Blacks that might look like pure black on your laptop might be a very dark grey on your phone. Having so many media support and manufacturers makes it really hard for a photographer or a retouching to have a picture that will look great despite of it.

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