Marketing on Facebook Just Got Smarter

Marketing on Facebook Just Got Smarter

According to a news update by Facebook, there are more than 1.2 billion people who are connected via Facebook to a small business in another country. In an age where digital products and online services are easier to create and sell, it naturally makes sense to open up target markets across borders. Last year Facebook introduced cross-border solutions in order to help business connect to the ever increasing mobile market through the social media platform. Facebook just recently updated the marketing options available for businesses who use the platform to market to customers online. There are four new market targeting options, within the Facebook Business module that allow you to connect with new customers who live in areas that would previously have been more difficult to identify.

Let Your Viewers Curate Your Images, Fstoppers Reviews Cinnac

Let Your Viewers Curate Your Images, Fstoppers Reviews Cinnac

On an early Friday morning, I receive a call from Dominik Scheffel, the inventor of the app cinnac to discuss the features of the app and how it would benefit photographers like myself. For those of you who aren't familiar with this app, it's an app for photographers, that allows them to upload a set of images for users to review and rate them by either swiping left to downvote or right to upvote. This handy tool makes it easier for photographers to see which images would perform better on other platforms such as Instagram and Facebook before submitting them to those social media platforms.

Is Peer-to-Peer Renting the Future of Photography?

Is Peer-to-Peer Renting the Future of Photography?

Peer-to-peer services have become very common these days with companies like Uber, Airbnb, and even eBay demonstrating how popular and huge those respective markets are. Platforms such as these have become a major part of daily life for many of us and the trend for growth seems very positive. The photography and videography industry is another that has seen immense growth in recent years, due to the number of new individuals joining the profession.

Stop Being a Photographer, Be an Image Maker

Stop Being a Photographer, Be an Image Maker

Last Tuesday, Adobe hosted an event in London, which was headlined by a keynote speech from Nick Knight OBE, the world-renowned fashion photography visionary. He spoke about his views on the world of photography and innovation in his field, whilst offering some fascinating takeaways for his audience, not least the blending of formats and mediums that has lead to himself retiring the term “photographer” from his CV.

Fine-Art Landscape Photography (Part 2): Demons of a Diverse Portfolio

First frost of the year on autumn leaves

Students often ask me a rhetorical question: “What is it like to be a professional landscape photographer?” Well, it’s fantastic if you’re into the outdoors, natural landscapes, and of course photography. However, that’s not entirely the point of the question. The real question you want to ask though, is “How do you find a sustainable income to support such a career?” Typically, we all have a preconceived idea of what a landscape photographer does for a living. But that idea seems to stem from a time when there weren't that many people in the business.

Sony Releases Imaging Edge: Software to Support Sophisticated Creative Work

Sony Releases Imaging Edge: Software to Support Sophisticated Creative Work

Sony just released their new software suite, Imaging Edge, which is the combination of three applications. The three different programs come bundled together in a single installer which is available for both Windows and Apple computers which you can download here. The software set features several functions and controls that aren't exactly new to the world of photography but are designed in a way to help streamline workflows for photographers. In addition, just as was outlined in Sony's original announcement, Imaging Edge is designed to maximize the capabilities of the Pixel Shift Multi Shooting technology.

Top 10 WeeklyFstops: Light

Top 10 WeeklyFstops: Light

The WeeklyFstop depends not only on its loyal readers and participants, it relies on light. Light determines what we see and how we see it. Our photos depend on us controlling the camera so the light coming through the lens exposes correctly. This week's list of photographers submitted some superb examples of photos featuring light.

Hasselblad Launches 'Rent a Hasselblad'

Hasselblad Launches 'Rent a Hasselblad'

Hasselblad have been a bit of an obsession of mine since I first saw the 500C/M. It's such a beauty and I will one day make the leap and buy one. However, the new Hasselblads are a financial commitment tantamount to a high end vehicle or a house deposit. It's a shame for me as the Hasselblad H5D Multishot is perfect for the commercial work I do, but not quite worth being homeless for. Hasselblad are stepping in to the rental arena to offer direct rentals at less eye-watering financial outlays.

It's Time For Some Awesome Wacom Hacks

It's Time For Some Awesome Wacom Hacks

So if for some reason you've still never tried a graphical tablet for your image retouching or digital illustrations, seriously stop waiting around. Worst case scenario is that you find that you really don't like it so you turn around and sell it. Best case, you revolutionize your retouching habits; pretty much a no-brainer. You can pick up used tablets online at huge discounts or you can buy new if that's your thing. For the sake of retouching, just try one out. Give it about a week if it's your first time with a tablet. Here is an awesome video with some tips and tricks you can apply to get you flowing right out of the gate.

Photographer Captures Wet Plate Process In Informative 360 Video

Photographer Captures Wet Plate Process In Informative 360 Video

I became interested in the collodion wet plate process (also called tintypes) after seeing a series of portraits of celebrities by photographer Victoria Will. The incredibly unique result of the wet plate process was extremely appealing to me, and I ended up diving head first into the world of collodion wet plate.

The process, which originated during the mid-1800s as a means of developing an easier alternative photo process, is a tricky one which requires careful planning in order to be successful.

Back-Button Focus: What It Is and Why You Should Be Using It

Back-Button Focus: What It Is and Why You Should Be Using It

If you spend any time surfing photography forums and Facebook groups, you will undoubtedly see a constant flow of questions asking for the best way to nail focus. Maybe you are one of those people that find themselves struggling. The trick is that most cameras have a setting that will help you focus like a pro. That trick is called back-button focus, and once you use it, you’ll never want to go back.

From Wedding Photography, How We Started a Documentary Filmmaking Brand

From Wedding Photography, How We Started a Documentary Filmmaking Brand

What we do in our free time is often connected to our innate passion. Such one random act of passion led us to launch a social documentary filmmaking brand. A lot of us, especially wedding photographers, have this bandwidth of free time where we are not shooting any weddings. In this off-season, do the things we do sum up to make a difference? This post is about how we chose to make short social documentary films and how transforming the experience was on the whole.

A Quick Way to Add Luma Fade Transitions to Your Videos

A Quick Way to Add Luma Fade Transitions to Your Videos

There are several different ways to change scenes in your videos, cutscenes can work great but a well-placed transition can give off a more professional cinematic vibe in your work. I believe that there are certain transitions work well under very particular circumstances, and the Luma Fade transition is one of them. Within a few minutes, you can apply the Luma Fade transition pretty easily.