Like it or not, Instagram is a viable tool for a lot of photographers to showcase their work and find potential clients. This great video will give you eight tips for increasing your likes on the app.
Coming to you from Mango Street, this helpful video outlines some useful ways to increase your likes on Instagram. Under the much maligned algorithm, photos that received increased engagement (likes and comments) are generally perceived as being more noteworthy and thus receive a bump in visibility. You might notice that a few of the tips imply how important consistency is in having a successful Instagram portfolio. In browsing the photography stars of the app, one thing I always notice is how uniform each account is: it has a clearly defined aesthetic that is immediately apparent: color, light, processing, and more all remain highly consistent. This unifying theme makes the photographer's work readily identifiable and helps potential clients to better remember them. Furthermore, I've also noticed the effect an engaging or funny caption can have; they help to generate discussion on a post, which in turn helps to drive up the post's visibility.
Lead image by Wokandapix, used under Creative Commons.