Foodim: A New Photo App for Food Lovers

Foodim: A New Photo App for Food Lovers

Are you a food photographer or enthusiast looking for a friendly online community to edit, post, and share your food photographs? A newly launched app Foodim offers you to escape the politicization of Instagram and Facebook, and focus on what's important to you: food.

Unless you have been living under a rock, for which I would not blame you, it is very possible that you have heard about visually-led social media apps, such as Instagram and Pinterest, tackling posts related to mis-information regarding vaccines. This is just one of the examples that people have used these social media apps for, with other goals such as spreading political information, selling products, even online bullying and abuse, and many more. So, what about going back to basics and using an app for one sole purpose, namely, editing and sharing photographs, and in this case with one single theme: food.

British food writer and personality Nigella Lawson has recently launched Foodim, a photo editing and sharing app designed specifically for food lovers. Although admitting that Instagram has been known so far as one of the major platforms for users to share food photographs with their friends, family, and fans, Lawson doesn't believe it is sufficient to showcase food photographs at their best. Lawson teamed up with a photographer to create the app, which promises to "optimise your camera specifically to take fabulous photos of food".

Similar to Pinterest, users can edit their profile, add notes and recipes, and edit the food photographs before posting them. The inbuilt editing tools are quite basic compared to the workflow you may be used to, however, if you are a professional food photographer, it is likely you would edit your images beforehand. The tools, such as, adding depth of field, changing contrast, color temperature, and others, will give a basic starting point for those who may not photograph food professionally but are equally as interested to share the images and recipes. 

With a company motto of "browse to see what everyone's cooking and eating, get inspired, and connect with welcoming community", the free app is currently available on iOS, and can be downloaded in the UK, Australia, and New Zealand. Lawson has expressed hope to expand her app onto Android devices, too. You can find the app here.

Would you find this app useful? Or, would you use it for pleasure of curating photographs and recipes?

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Scott Spellman's picture

You don't "optimize your camera" to take great food photos.

Alex Reiff's picture

I read the linked article that quote was pulled from, looks like she meant that the app has its own post processing features including simulated shallow dof. Interpret that as you will.

Michelle Maani's picture

The shallow DOF shown in the pictures looks really bad in food photos. At least the whole of the featured item should be in focus.