A number of iOS and Android apps rake in huge sums of money by promising heavy Instagram users access to a multitude of account information and analytics. It's no secret that Instagram could capitalize on this in a huge way. Naturally, they don't plan on charging for the service. Instead, they're likely counting on it to boost user interaction. But we do finally know what the new "Insights" feature will offer and how it will look.
While Instagram is also testing new business profiles that allow access to a contact button, linked location for quick directions, and categorizing of your business, a new leak from Later shows us what new analytics features from Instagram will look like.
While you'll have to head there for the screenshots, we can tell you that Instagram plans on sharing a variety of insight into your followers, including demographic information, such as age, gender, location (and subsequently, time zone to optimize your posting schedule), etc. In addition, Insights will also offer information about how many of your followers are online, which of your photos are your top posts, and how and when your followers are viewing your posts within various timeframes.
The new information could potentially be released alongside the new business profiles feature that Instagram has confirmed will come in a few months' time.
How would you benefit the most from analytics information such as this?